Alissa Ruehl is the Manager of Website Effectiveness Consulting at Apogee Search. Prior to opening this new division, she managed the paid search department at Apogee for over three years, and during that time was personally involved in the management of paid search campaigns for over 100 companies. In Apogee's Website Effectiveness division, Alissa has supervised and delivered successful conversion consulting engagements for dozens of companies. She consults on goal setting and metrics, analytics installation, integration and usage, overall website usability and conversion rate, as well as design and testing of paid search landing pages. Alissa has spoken at events such as SES San Jose, SMX Advanced, SMX East, and InnoTech, and presented multiple online webcasts. Alissa is also a paid search editor for SEMJ.org, a peer reviewed journal for search marketing.
Ben Hanna serves as Vice President of Marketing for Business.com, overseeing all aspects of marketing and brand strategy for Business.com and Work.com, including direct and onsite marketing, public relations, search engine marketing, advertising, trade shows and collateral. He brings more than 10 years experience leading B2B marketing efforts from both the agency and company perspectives.
Bill Barnes is the Co-Founder & EVP of Enquiro, one of the world's foremost search-engine marketing companies, and a leader in on-line search behavior research which has performed cutting edge eye-tracking research on many of the world's largest and most successful companies. Enquiro has also created, implemented and measured extensive search marketing campaigns. Mr. Barnes is a Marketing veteran who has been in the marketing, advertising and promotion industry for over 25 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Bill has been a speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research, Frost and Sullivan and Enterprise Search Summit. He has also conducted workshops designed for individual companies and is host of the B2B Expert Series Webinars. Bill has extensive experience in setting up and implementing Search Marketing campaigns and Research initiatives for many fortune 500 and B2B companies.
Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Search, he has guided the company from inception to its current position as the largest search engine marketing firm in the Southwest, one of the 20 largest in North America and one of the fastest growing companies on the Inc. 500 list. Bill also serves as the president of the Austin Interactive Marketing Association, and as the chairman of the SEMPO (Search Engine Marketing Professionals Organization) committee. Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.
Noted author and industry speaker, Brian Lewis, Vice President of Engine Ready, has over 20 years experience in digital and direct marketing. His articles have been referenced or published in the New York Times, eMarketer, Search Engine Watch, Website Magazine, and DM News Essential Guide to Marketing. Previous to his role at Engine Ready, he founded the Internet Agency, Solutions-Insight Interactive, and was President at the world's leading catalog/Internet supplier of aviation training equipment. Mr. Lewis earned his B.A. in Economics from the University of California, San Diego and his M.B.A. in Finance from the W. P. Carey School of Business at Arizona State University, graduating both schools with honors.
Craig Danuloff is the President & Founder of ClickEquations, a complete paid search management platform for large advertisers and agencies. Craig has written and spoken extensively on paid search marketing, most recently at Search Marketing Expo (SMX) Advanced conference. Craig has been at the forefront of online commerce and marketing since 1994, when he founded iCat Corporation, one of the first ecommerce software companies. Craig built one of the nation’s first desktop publishing service bureaus, and authored over two dozen computer books published by IDG, Sybex, Dow-Jones Irwin, and others. He has been profiled in Forbes, featured on CNBC, and in 1997 was named one of the ‘100 Technology Elite’ by Red Herring Magazine. Before founding ClickEquations, Craig was President and COO of eColony, an early stage venture fund formed by Internet Capital Group. He has a degree from the University of Colorado College of Business and Administration.
Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients' Google AdWords, Yahoo! Search Marketing and Microsoft adCenter advertising campaigns. Clix is also one of the few agencies paid according to their performance - as a percentage of profit or a commission per sales lead generated. Szetela's 25+-year career working for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing has provided him deep experience in direct response n the art and science of direct response marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and wrote two lessons in SEMPO's Advanced Search Advertising course. His articles on PPC advertising have been published in Search Engine Land, MarketingSherpa, on his company's blog, in his weekly Content Advertising column published by Search Engine Watch, and in the SEW blog. He is a frequent speaker at industry conferences like Search Engine Strategies, PPC Summit and MarketingSherpa Summit.
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Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado, specializing in local lead gen, integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, World Wrestling Entertainment, Famous Daves, and other national retail and franchised outlets. A 14 year veteran of online marketing with Yahoo! and American Airlines, Dennis is an acknowledged thought leader in search, affiliate, and internet marketing. He has spoken at conferences around the world, including Singapore, Australia, and the US.
Gillian Muessig is the president and co-founder of SEOmoz, the world's leader in search marketing tools, resources, and community for the SEO community. With more than 20 years of success as the owner of marketing/search marketing companies, Gillian shares her in-the-trenches experience and insider tips in the SEO and rev-share space at conferences around the world. SEOmoz' game-changing tool, Linkscape is the cornerstone of the most complete suite of Search Marketing tools in the industry. Learn more free and paid services about SEOmoz at www.seomoz.org.
Heather Lutze is the founder of Lutze Consulting LLC, a search marketing consulting firm that
improves search engine rankings for hundreds of businesses nationwide through paid search and
organic optimization. Heather has over 10 years of hands-on management of cost per click, paid
inclusion management, conversion analysis, and multi-variant testing experience. She started her
own web design firm in 1996, and then formed Lutze Consulting LLC in response to her clients'
frustrations with disappointing web traffic and sales. One of three Yahoo! Search Marketing
Workshop trainers, Heather is also a nationally recognized trainer/consultant in search engine
placement, cost per click models, and organic ranking best practices. Her training and certifications include
Google Ad Words Professional, Optimization Training and more.
Jamie Smith, CEO of Engine Ready Software got an early entrepreneurial start during the
beginning of the Internet boom building and selling websites. Mr. Smith has over 10 years of
Internet Marketing experience, continually staying on top of the newest opportunities in the
ever-changing Internet business landscape. In 1999, Mr. Smith founded World Methods, an
Internet marketing agency headquartered on the Island of Martha's Vineyard. World Methods
and Engine Ready merged in September of 2001 putting together a robust online services
organization with a talented group of Internet software visionaries. Under Smiths tenure, Engine Ready has transformed from a local Internet marketing services company into a leading
strategic software development firm. Mr. Smith studied Business Administration at the University of Vermont and
has a Bachelor of Science in Management and Occupational Safety from Keene State College.
Jon Rognerud is the Founder of Chaosmap.com, Internet Marketing Architects in Los Angeles, CA. The firm specializes in SEO, PPC and Social Media. Rognerud has spent more than 15 years creating and managing small- and large-scale web marketing projects within the real estate, healthcare, banking, legal and technology based businesses. He is a hands-on participant, and writer on search engine marketing, and takes a "no sales pitch here" approach to showing small businesses how to succeed online. He believes that good, solid business fundamentals coupled with a sound internet strategy will always do well. Coming from a technology centric background with a keen eye towards marketing, Jon has helped companies reach their online goals, working with such giants as Yahoo!/Overture and Microsoft. He co-created a patent-pending natural language search engine technology in early 2000 which was later licensed for use on Expedia.com. Jon personally believes in the "value first" principle, helping people get educated about search engine marketing, and developing smart strategic and tactical plans for winning business online. He's the author of the Internet Marketing book "Ultimate Guide to Search Engine Optimization" (Amazon, bookstores). He is the SEM columnist and blogger at Entrepreneur Magazine, and at Network World's Google Subnet. He recently launched a new pdf e-book on social media marketing.
As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the company's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include ExpressJet, InfoWorld, Nautilus, Lucy.com, Oregon State University, PC World, Planar, Ronald McDonald House Charities, SmartWool and Yesmail. He is currently President and co-founder of SEMpdx, a professional trade organization based in Portland, Oregon that provides educational opportunities for local businesses and individuals interested in a career in search engine marketing. Lewis left a public relations agency in 1996 to start his Internet marketing career at a Web development firm, where he also created a free monthly lifestyle e-zine. He built and managed his first search engine marketing team at local full-service marketing agency before co-founding Wave Rock Communications and later, eROI. Lewis was also Director of Marketing and Business Development at goodguys.com, an online electronics retailer. In 2001, Lewis created pdxMindShare to build businesses and careers through networking and weekly emails featuring jobs and industry events. He is also an adjunct professor at Portland State University, where he teaches eMarketing and SEM workshops.
Larry Kim is the Founder and VP of Products of WordStream, Inc., a provider of PPC Tools, SEO Tools, and a newly released Free Keyword Tool. He is a contributing author to the WordStream Internet Marketing Blog and speaker at numerous search industry conferences. Larry lives in Central Square in Cambridge, Massachusetts.
Leisa Hall is a Senior Account Executive at Anvil Media, a boutique search engine marketing agency based in Portland, Oregon. With Anvil since 2004, Leisa directs the PPC strategy for the agency whose clients include large ecommerce retailers such as Lucy Activewear and Dr. Marten’s, Fortune 1000 B2B and B2C companies, universities, and large publishers such as PC World. In addition to providing agency-level strategy, Leisa is very much in the trenches on a day-to-day basis directly managing PPC initiatives, as well as SEO and Social Media strategy. Leisa is a frequent speaker and writer and has presented on topics of PPC at events such as Portland’s SEMpdx and Portland State University’s Internet Marketing Conference.
Maggie Strevellis founder and President of Naper Solutions Inc., Internet Marketing Consultants that specialize in designing websites for search engines and driving quality traffic with PPC advertising. In addition to her experience in maximizing ROI for online advertising budgets from $500/year to multi-million dollar campaigns, she gives SEO and PPC workshops local to the Chicago area. She is a contributing author of online content including the Google AdWords Study Guide. With a focus on tracking results, her team recently released WhoStats, a simple and powerful report that helps clients better understand their customers, the vertical industry, and how to gain a competitive edge.
Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has
trained thousands of advertisers through Advertiser Workshops sponsored by Yahoo! Search
Marketing. Previously, she was a founding Partner at Telic Media and worked directly with
advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the
sales and account management teams, working with and optimizing campaigns for many leading
advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the
training & organizational development team. Prior to Overture, Mary served as marketing, sales & customer
service director for several large multi-national companies such as AON Insurance, and The Capital Group.
Michael Behrens is VP of e-Marketing for WebMetro. For the last 9 years, Michael Behrens has led WebMetro's Internet marketing teams and has been the lead strategist in developing and implementing successful online marketing programs for WebMetro's clients. Michael is also a senior advisor to the technology team in charge of developing WebMetro's proprietary DSMMT (Dynamic Search Media and Marketing) software system. His responsibilities include but are not limited to determining the critical variables involved in campaign management, intelligence gathering, and evaluation of processes related to optimization strategies. Michael has been a presenter and panelist at several industry events and quoted in publications such as Internet Retailer.
Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers consulting and full-service guaranteed-improvement tests. SiteTuners’ AttentionWizard.com visual attention simulation software tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. Tim has worked with Google, Facebook, Symantec, Verizon Wireless, American Express, Sony Music, COMP USA, Universal Studios, Rand McNally, Red Envelope, Black & Decker, and Coach. He is a highly-regarded speaker at conferences including Search Engine Strategies, Affiliate Summit, eMetrics, OMS, and PPC Summit. Tim is a contributing columnist to several publications including SearchEngineWatch, and Website Magazine. He received his B.S. and M.S. during his PhD. studies in computer science from UC San Diego. He is the author of the bestselling book Landing Page Optimization.
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