Pay Per Click: PPC Summit, Search Engine Marketing (SEM) Conference

Pre-register now and save $400, discount ends August 1!

Mark Evans is a founding Partner and Managing Director at Ionic Media. He has trained several thousand advertisers in search engine marketing, and has helped many organizations meet their search engine marketing goals. Previously, he was General Manager of the U.S. search business of GoTo.com. Before that, he had headed the advertiser product management group, designing features and functionality of tools used by advertisers and customer service and editorial teams. He was then promoted to lead advertiser marketing. Prior to GoTo, Mark was a partner with CCI, a firm that brought together small groups of CEOs and Presidents of large high-tech firms, and that helped small high-tech ventures grow from ideas into successful companies. Previously, he was a consultant with McKinsey & Company. Mark has an MBA from the Wharton School, and a BA from UC Berkeley.

Mary Kingsley Huffman is a co-founder and Executive Vice President at Ionic Media, a firm with deep experience driving bottom-line results for clients using search and online marketing. Previously, she was Director of Marketing at Overture Services. While at Overture, she was responsible for the acquisition marketing and communication departments, leading all advertiser acquisition efforts and customer communications. Prior to Overture, Mary was an Engagement Manager in the London office of McKinsey & Company, specializing in marketing solutions. Mary also led marketing efforts for student loans at Wells Fargo Bank, expanding the Bank's market into 9 states. Mary has an MBA from the Stanford Graduate School of Business and a BA from UCLA.

Heather Lutze is the founder of Lutze Consulting LLC, a search marketing consulting firm that improves search engine rankings for hundreds of businesses nationwide through paid search and organic optimization. Heather has over 10 years of hands-on management of cost per click, paid inclusion management, conversion analysis, and multi-variant testing experience. She started her own web design firm in 1996, and then formed Lutze Consulting LLC in response to her clients' frustrations with disappointing web traffic and sales. One of three Yahoo! Search Marketing Workshop trainers, Heather is also a nationally recognized trainer/consultant in search engine placement, cost per click models, and organic ranking best practices. Her training and certifications include Google Ad Words Professional, Optimization Training and more.

Jason Miller is a seasoned industry veteran with more than 7 years of search architecture and optimization experience. He co-founded Engine Ready in November 1999 and is responsible for the company's software and technological products and visions. Miller spent 3 years at TCI Cablevision, and has been involved in cgi production projects for national broadcasts including ESPN, HBO, NESN and Nickelodeon. Miller was part of TCI's production team nominated for a Cable Ace Award. During his tenure as CEO of Hologram Design and now as CTO of Engine Ready, Miller is instrumental in building the core technologies and marketing strategies developed by Engine Ready.

Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has trained thousands of advertisers through Advertiser Workshops sponsored by Yahoo! Search Marketing. Previously, she was a founding Partner at Telic Media and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the training & organizational development team. Prior to Overture, Mary served as marketing, sales & customer service director for several large multi-national companies such as AON Insurance, and The Capital Group.

Jamie Smith, CEO of Engine Ready Software got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. Mr. Smith has over 10 years of Internet Marketing experience, continually staying on top of the newest opportunities in the ever-changing Internet business landscape. In 1999, Mr. Smith founded World Methods, an Internet marketing agency headquartered on the Island of Martha's Vineyard. World Methods and Engine Ready merged in September of 2001 putting together a robust online services organization with a talented group of Internet software visionaries. Under Smiths tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm. Mr. Smith studied Business Administration at the University of Vermont and has a Bachelor of Science in Management and Occupational Safety from Keene State College.

Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients' Google AdWords, Yahoo! Search Marketing and Microsoft adCenter advertising campaigns. Clix is also one of the few agencies paid according to their performance - as a percentage of profit or a commission per sales lead generated. Szetela's 25+-year career working for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing has provided him deep experience in direct response n the art and science of direct response marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and wrote two lessons in SEMPO's Advanced Search Advertising course. His articles on PPC advertising have been published in Search Engine Land, MarketingSherpa, on his company's blog, in his weekly Content Advertising column published by Search Engine Watch, and in the SEW blog. He is a frequent speaker at industry conferences like Search Engine Strategies, PPC Summit and MarketingSherpa Summit. .

Kelly Thomas is the Product Marketing Manager at Microsoft Digital Solutions. As Product Marketing Manager, Kelly is responsible for the acquisition and retention of small-medium sized businesses on the Microsoft search advertising platform. Kelly drives the strategy for the self-service business and evangelizes the product, marketing and service needs of SMB advertisers across the organization. Prior to joining Microsoft, Kelly was the Director of Sales Development at Kanoodle (now Pulse 360) where she managed the launch of contextual advertising among existing and new advertisers.

Michael Behrens is VP of e-Marketing for WebMetro. For the last 9 years, Michael Behrens has led WebMetro's Internet marketing teams and has been the lead strategist in developing and implementing successful online marketing programs for WebMetro's clients. Michael is also a senior advisor to the technology team in charge of developing WebMetro's proprietary DSMMT (Dynamic Search Media and Marketing) software system. His responsibilities include but are not limited to determining the critical variables involved in campaign management, intelligence gathering, and evaluation of processes related to optimization strategies. Michael has been a presenter and panelist at several industry events and quoted in publications such as Internet Retailer.

Jorie Waterman joined Microsoft's adCenter as a Lead Program Manager in December of 2007 coming to the team with over 5 years of search marketing experience. Immediately prior to joining Microsoft she was the Senior Director of Search Analytics for iCrossing. Her focus has been on keyword research and search analytics in light of understanding what users want and need. This theme is continued at Microsoft with her work on the Keyword Services Platform team. In all she has been in the interactive marketing world for over a decade working client-side, agency-side, and now on the side of the engine. This holistic background combined with her degree in Comparative Religion from Harvard '96 provides a unique take on understanding search data and making it actionable.

Jeff Gillis is a Product Marketing Manager of the Google Analytics Team and has been with Google for more than four years. Jeff has years of experience working on AdWords operations, and then with the Analytics team after Google acquired Urchin. He focuses on product marketing for Google Analytics and is a regular contributor to the official Google Analytics blog:analytics.blogspot.com.

Ben Hanna serves as Vice President of Marketing for Business.com, overseeing all aspects of marketing and brand strategy for Business.com and Work.com, including direct and onsite marketing, public relations, search engine marketing, advertising, trade shows and collateral. He brings more than 10 years experience leading B2B marketing efforts from both the agency and company perspectives.

Noted author and industry speaker, Brian Lewis, Vice President of Engine Ready, has over 20 years experience in digital and direct marketing. His articles have been referenced or published in the New York Times, eMarketer, Search Engine Watch, Website Magazine, and DM News Essential Guide to Marketing. Previous to his role at Engine Ready, he founded the Internet Agency, Solutions-Insight Interactive, and was President at the world's leading catalog/Internet supplier of aviation training equipment. Mr. Lewis earned his B.A. in Economics from the University of California, San Diego and his M.B.A. in Finance from the W. P. Carey School of Business at Arizona State University, graduating both schools with honors.

Derek Brinkman is the VP of Product Management at ContextWeb where he has been building the ADSDAQ exchange for the past 2+ years. Derek's professional goal is to make complex software functionality available to everyone by providing and easy and intuitive user experience. ADSDAQ aims to achieve this goal by providing an advertising exchange that is available for use by publishers and advertisers of all types and sizes. ADSDAQ should be a bridge to connect the self-serve PPC community into the realm of premium display advertising. Before designing ADSDAQ, Derek spent 7 years at Register.com, Inc., where he was the Director of Product Management. Derek built out the web hosting product line, technical web hosting, and a full-service professional site design service. While managing the P&L for hosting products, Derek managed PPC, display advertising, and direct mail campaigns.

Tim Ash is the President of SiteTuners.com, a leading landing page optimization firm. During his 14 year involvement with the Internet, Tim has worked with Verizon Wireless, American Express, Sony Music, American Honda, COMP USA, Harcourt Brace, Universal Studios, HomeGain, Fair Isaac, TransUnion, Rand McNally, Red Envelope, Black & Decker, and Coach to develop successful Internet initiatives. He is a highly-regarded speaker and workshop leader at conferences including Search Engine Strategies, Affiliate Summit, eMetrics, PPC Summit, and Internet World. Tim is a contributing columnist to several publications including SearchEngineWatch, Website Magazine, DM News, and Electronic Retailer Online Strategies magazine. He received his B.S. from UC San Diego "with highest distinction". He also completed his M.S. during his PhD. studies in computer science at UCSD, specializing in Neural Networks and Artificial Intelligence. He is the author of the bestselling Amazon.com e-commerce book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (John Wiley & Sons Press, 2008) LandingPageOptimizationBook.com.

Bill Barnes is the Co-Founder & EVP of Enquiro, one of the world's foremost search-engine marketing companies, and a leader in on-line search behavior research which has performed cutting edge eye-tracking research on many of the world's largest and most successful companies. Enquiro has also created, implemented and measured extensive search marketing campaigns. Mr. Barnes is a Marketing veteran who has been in the marketing, advertising and promotion industry for over 25 years, the last 10 of which have been focused on Search Marketing. He co-founded Enquiro along with Gord Hotchkiss in 1999. Bill has been a speaker at events presented by Search Engine Strategies, Ad-Tech, Jupiter Media, SIPA, Forrester Research, Frost and Sullivan and Enterprise Search Summit. He has also conducted workshops designed for individual companies and is host of the B2B Expert Series Webinars. Bill has extensive experience in setting up and implementing Search Marketing campaigns and Research initiatives for many fortune 500 and B2B companies.

As President of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development to achieve the company's mission: to build Anvil into the one of the most respected search engine marketing agencies in the world. Current Anvil clients include ExpressJet, InfoWorld, Nautilus, Lucy.com, Oregon State University, PC World, Planar, Ronald McDonald House Charities, SmartWool and Yesmail. He is currently President and co-founder of SEMpdx, a professional trade organization based in Portland, Oregon that provides educational opportunities for local businesses and individuals interested in a career in search engine marketing. Lewis left a public relations agency in 1996 to start his Internet marketing career at a Web development firm, where he also created a free monthly lifestyle e-zine. He built and managed his first search engine marketing team at local full-service marketing agency before co-founding Wave Rock Communications and later, eROI. Lewis was also Director of Marketing and Business Development at goodguys.com, an online electronics retailer. In 2001, Lewis created pdxMindShare to build businesses and careers through networking and weekly emails featuring jobs and industry events. He is also an adjunct professor at Portland State University, where he teaches eMarketing and SEM workshops.

Chris Finken is EVP of Research & Development and Co-Founder of OrangeSoda Inc. As EVP of Research & Development, Finken oversees new product creation, development and deployment in addition to overall company strategy and vision. He has founded and successfully operated numerous online businesses including companies and websites focused on retail sales, lead generation and affiliate marketing. These ventures have provided him with extensive hands-on experience in pay-per-click marketing, search engine optimization and monetizing traffic, and have inspired him to create powerful optimization systems and methodologies.

Adib Kadir is a Program Manager in the Microsoft adCenter engineering team. As Program Manager, Adib is responsible for the design and development of tools and features for Microsoft's advertising platform. Adib currently drives the development and strategy for the adCenter Desktop, an offline advertising tool for managing advertising campaigns. Adib holds a degree in Computer Science from Virginia Tech.

Andres Galdames is responsible for training and consulting with Lyris clients for any web analytics initiatives with a specialization in search engine marketing. He has been interviewed by WebMasterRadio.com and had the pleasure of speaking at Search Engine Strategies Miami as well as the Pay Per Click Summit in Boston. Prior to working at With Lyris & ClickTracks Andres served as a Senior Search Marketing Analyst with 360i, a digital agency with an expertise on search marketing.

Christopher Upkes is the Director of Agency Development at Adapt Technologies. Chris is responsible for helping agencies create PPC management offerings for their clients, whether they are just starting, trying to introduce a technology platform to increase their capacity, or simply improve their service offering. Chris has over 15 years of leadership experience in information systems management, project management and software development management. He studied database management systems and database theory at the University of West Florida while he worked on the United States Navy's first full-service intranet and electronic classroom. Chris has worked as a database developer for McKesson, as Director of Software Development at LRN, and more recently as a product architect for Princeton Softech. Chris is an Oracle Certified Professional and works as a Oracle database engineering and database theory instructor at Hewlett-Packard, Northrop-Grumman, IBM, Notre Dame, California State University, Northridge and as an Oracle University Professor for the International Oracle Users Group.

PPC SUMMIT

Los Angeles * Sept 23-24

Chicago * Nov 4-5

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