Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summmits. She has trained thousands of advertisers through Advertiser Workshops sponsored by Yahoo! Search Marketing.
Previously, she was a founding Partner at TelicMedia and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing).
She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the training & organizational development team.
Prior to Overture, Mary served as marketing, sales & customer service director for several large multi-national companies such as AON Insurance, and The Capital Group.
Mark Evans is a founding Partner at Telic Media. He has trained several thousand advertisers in search engine marketing, and has helped many organizations meet their search engine marketing goals.
Previously, he was General Manager of the U.S. search business of GoTo.com. Before that, he had headed the advertiser product management group, designing features and functionality of tools used by advertisers and customer service & editorial teams. He was then promoted to lead advertiser marketing.
Prior to GoTo, Mark was a partner with CCI, a firm that brought together small groups of CEOs and Presidents of large high-tech firms, and that helped small high-tech ventures grow from ideas into successful companies. Previously, he was a consultant with McKinsey & Company. Mark has an MBA from the Wharton School, and a BA from UC Berkeley.
Heather Lutze is the founder of Lutze Consulting LLC, a search marketing consulting firm that improves search engine rankings for hundreds of businesses nationwide through paid search and organic optimization. Heather has over 10 years of hands-on management of cost per click, paid inclusion management, conversion analysis, and multi-variant testing experience. She started her own web design firm in 1996, and then formed Lutze Consulting LLC in response to her clients' frustrations with disappointing web traffic and sales. One of three Yahoo! Search Marketing Workshop trainers, Heather is also a nationally recognized trainer/consultant in search engine placement, cost per click models, and organic ranking best practices. Her training and certifications include Google Ad Words Professional, Yahoo! Search Marketing Certified Affiliate, and Bruce Clay Search Engine Optimization Training and more.
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