Mark Evans is a founding Partner at Telic Media and Managing Director at Ionic Media. He has
trained several thousand advertisers in search engine marketing, and has helped many organizations meet their search engine marketing goals. Previously, he was General Manager of the
U.S. search business of GoTo.com. Before that, he had headed the advertiser product management group, designing features and functionality of tools used by advertisers and customer service and editorial teams. He was then promoted to lead advertiser marketing. Prior to GoTo,
Mark was a partner with CCI, a firm that brought together small groups of CEOs and Presidents
of large high-tech firms, and that helped small high-tech ventures grow from ideas into successful companies. Previously, he was a consultant with McKinsey & Company. Mark has an MBA from the Wharton School, and a BA from UC Berkeley.
Mary Kingsley Huffman is Executive Vice President at Ionic Media Group, and heads the Digital
Marketing and Web Design Practices. She has helped a wide range of clients transform their
online results with more effective websites and improved landing pages. Previously, she was Director of Marketing at Overture Services (Yahoo! Search Marketing). While at Overture, she was
responsible for the acquisition marketing and communication departments, leading all advertiser
acquisition efforts and customer communications. Prior to Overture, Mary was an Engagement
Manager in the London office of McKinsey & Company, specializing in marketing solutions. Mary
also led marketing efforts for student loans at Wells Fargo Bank, expanding the Bank's market into 9 states
and speaking to over 10,000 high school students and their parents over several years.
Heather Lutze is the founder of Lutze Consulting LLC, a search marketing consulting firm that
improves search engine rankings for hundreds of businesses nationwide through paid search and
organic optimization. Heather has over 10 years of hands-on management of cost per click, paid
inclusion management, conversion analysis, and multi-variant testing experience. She started her
own web design firm in 1996, and then formed Lutze Consulting LLC in response to her clients'
frustrations with disappointing web traffic and sales. One of three Yahoo! Search Marketing
Workshop trainers, Heather is also a nationally recognized trainer/consultant in search engine
placement, cost per click models, and organic ranking best practices. Her training and certifications include
Google Ad Words Professional, Optimization Training and more.
Jason Miller is a seasoned industry veteran with more than 7 years of search architecture and
optimization experience. He co-founded Engine Ready in November 1999 and is responsible for
the company's software and technological products and visions. Miller spent 3 years at TCI Cablevision, and has been involved in cgi production projects for national broadcasts including
ESPN, HBO, NESN and Nickelodeon. Miller was part of TCI's production team nominated for a
Cable Ace Award. During his tenure as CEO of Hologram Design and now as CTO of Engine
Ready, Miller is instrumental in building the core technologies and marketing strategies developed by Engine Ready.
Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC Summits. She has
trained thousands of advertisers through Advertiser Workshops sponsored by Yahoo! Search
Marketing. Previously, she was a founding Partner at Telic Media and worked directly with
advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the
sales and account management teams, working with and optimizing campaigns for many leading
advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the
training & organizational development team. Prior to Overture, Mary served as marketing, sales & customer
service director for several large multi-national companies such as AON Insurance, and The Capital Group.
Jamie Smith, CEO of Engine Ready Software got an early entrepreneurial start during the
beginning of the Internet boom building and selling websites. Mr. Smith has over 10 years of
Internet Marketing experience, continually staying on top of the newest opportunities in the
ever-changing Internet business landscape. In 1999, Mr. Smith founded World Methods, an
Internet marketing agency headquartered on the Island of Martha's Vineyard. World Methods
and Engine Ready merged in September of 2001 putting together a robust online services
organization with a talented group of Internet software visionaries. Under Smiths tenure, Engine Ready has transformed from a local Internet marketing services company into a leading
strategic software development firm. Mr. Smith studied Business Administration at the University of Vermont and
has a Bachelor of Science in Management and Occupational Safety from Keene State College.
David Szetela is Owner and CEO of Clix Marketing, a paid search advertising agency that
specializes in optimizing clients' Google AdWords, Yahoo! Search marketing and Microsoft
adCenter pay-per-click campaigns. Szetela's 25+ year career has provided him deep experience in direct response marketing. He has held senior executive positions with Apple Computer
in the U.S. and Europe, and with Ziff-Davis Publishing, where he was European General Manager for a newsletter publishing division. He is active in the Search Engine Marketing Professional Organization (SEMPO) as co-chair of the Global Committee and author of two lessons in SEMPO's Advanced Search Advertising course. His articles on PPC advertising have
been published in Search Engine Land, and he is a frequent speaker at industry conferences
like the upcoming PPC Summit Chicago and Search Engine Strategies Toronto.
Matt Bentley is CSO at Sedo
He is a specialist on Internet marketing via the domain channel. He currently serves as Chief
Strategy Officer of Sedo.com, the leading online marketplace for the buying and selling of domain names. In this role, Bentley is responsible for mapping out market and product strategy for
the entire Sedo group.
In his previous role as CEO of Sedo.com, LLC, Bentley spearheaded the launch of Sedo's US subsidiary company and established Sedo as the leading brand in the domain secondary market in under two years. In addition
to leading Sedo.com, Bentley has brokered some of the highest value sales in the domain industry, served as
an expert witness in the area of domain valuation, and been quoted on domain topics in the Wall Street Journal,
Financial Times, CNET and elsewhere.
Bentley holds a BS in Management Science and Engineering from Stanford University (USA), and a Master's in
International Business from the Euromed-Marseille Graduate School of Business (France).
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