Pay Per Click StrategiesBetter Search Engine Marketing / Pay-Per-Click Results Start Here – We Guarantee It!

1. It’s the first major online seminar covering conversion rate and optimization for landing pages and websites!

2. No other online seminar connects you with 22 internet marketing authorities - expert knowledge at your fingertips.

3. Learn top secrets from online marketing pioneer Bryan Eisenberg on how to Master the Conversion Trinity.

4. Get the inside scoop on the Top Website Design Tips proven to increase conversion rates.

5. Gain valuable insights from real-world case studies -  Conversion Optimization Testing Increases Lead Generation Success.

6. You’ll learn how the experts avoid the Most Common Conversion Rate Killers.

7. It’s your chance to learn  Keywords & Site Optimization: How to Translate Queries into Conversions.

8. Copyblogger’s Brian Clark will uncover Landing Page Copywriting Tips that Turn Traffic into Money.

9. You’ll discover how to Reduce Your AdWords Spend and Increase Your Quality Score.

10. Learn How to Develop and Execute a Successful Conversion Optimization Strategy.

11. Start Producing High-Quality Content that helps you achieve your conversion goals.

12. Understand Why Your Website is NOT Driving Sales and how you can drastically improve your conversion rates.

13. Discover Marketing Optimization Secrets-Your Landing Page Is Just One Step by Jim Sterne, Targeting.com.

14. Gain immediate sales results from the strategies learned and boost your bottom line profits.

15. Kip Bodnar from Hubspot dishes on Driving and Measuring B2B Conversations, Leads and Sales with Social Media.

16. Hear first-hand from Google’s Trevor Claiborne on How to Really Use Website Optimizer.

17. Did I mention this event is completely online – view it live at the scheduled class time or at your leisure!

18. The direct interaction with the Conversion Experts – ask your questions and gain immediate answers.

19. Take your company’s online marketing to the next level with these optimization secrets revealed.

20. You can’t afford NOT to optimize your website and landing pages and convert more clicks to customers!

These are just a few of the huge benefits you’ll gain from attending the Landing Page Success Seminar on November 30-December 16, 2010. Check it out today!

Hurry, there are only a few passes left– Register and Save 50% NOW!

We hope to see you there,

The Landing Page Success Seminar and PPC Summit team

The continued growth of search and social media marketing is creating new opportunities, but Marketers are challenged on how to effectively integrate social media into their search marketing efforts. To address this challenge, PPC Summit presents an all new conference this year “Search & Social Media Success” which will be held at the Omni Los Angeles Hotel on Sept. 21-22, 2010. 

The new sessions will teach expert, trusted strategies, and provide the tools and resources to Marketers searching to improve their campaign results. Registration is open and parties can register now before the full agenda is live to get the $400.00 early bird rate.

The ALL NEW 3 Tracks and 27 ‘How-To’ Sessions cover step-by-step instructions for creating and managing successful search engine marketing (SEM), search engine optimization (SEO) and social media marketing (SMM) campaigns.

Over the last five years, PPC Summit has trained thousands of internet marketers how to be smarter and increase their ROI using search engine marketing. Results from a recent attendee survey sent to 3500 Search Marketers, revealed the growing need for further advanced training in these areas: Google AdWords, Quality Score, Keyword Targeting, Pay Per Click, Blogging, Facebook, LinkedIn and Twitter, SEO tips and tools, Landing Pages and more.

What Marketers Will Learn:

• Leading-edge SMM (Facebook, LinkedIn, Twitter, YouTube), SEO and SEM (Google AdWords, Microsoft AdCenter, Yahoo Search Marketing) instruction, content and actionable strategies that can be implemented right away to boost ROI.
• Which SMM, SEO and SEM tools, solutions and resources to utilize to achieve higher profits, and take-away comprehensive reference guides to build an effective search and social marketing plan.
• How to get on the fast-track of successful search and social media marketing–gain answers direct from the SEM/SEO/SMM experts and build lasting relationships with peers

 Register today for the two-day pass, only $995–includes three tracks and 27 in-depth sessions, networking, breakfast, lunches, breaks, 2 comprehensive training manuals and more. For more information, visit the
PPC Summit website or call 800-507-2958.

Social media marketing has grown to such an extent that many companies are abandoning other types of marketing altogether. Proof? Ben and Jerry’s Ice Cream was the first major company to announce that it was abandoning email marketing to focus more on social media marketing.

The real “story of this story” though is not that they did this, but why they did this. As the article states:

“ . . . the iconic Vermont-based premium ice cream maker is dropping its regular email newsletter . . . after customers aired their preference to be contacted via social media channels [emphasis added].”

Only you can decide if social media marketing is the only form of marketing you want to engage in. But, it should definitely be a part of your marketing mix – for it’s a direct line to what your customers want. Following is the number one thing you can do to generate traffic – for years to come.

The #1 Social Media Marketing Tip Every Business Can Use to Get the Most Traffic

Make useful content creation the foundation of your social media campaigns. Following is why.

There are many ways to generate traffic online, eg, commenting on other blogs, article marketing, pay per click, etc. Some are more time consuming than others. But great content will always drive traffic – immediately and in the future.

This is because web surfers look for information. Two hours spent writing an in-depth blog post that answers a lot of questions those in your niche might have will get linked to over and over and over again. This generates traffic for years to come.

How Content Marketing Via Social Media Outlets Saves Time

Once you create great content and make others aware of it via social media outlets like Twitter, Facebook and LinkedIn, you can spend much less time marketing because it becomes viral. Social media users love to promote great content – for it makes them look good. This is akin to having a social media marketing sales force on payroll.

And it’s why great content – whether it’s a series of videos or a standalone blog post – should be the cornerstone of every social media marketing strategy.

Have you heard about PPC Summit’s upcoming Seach & Social two day conference coming to the Omni Los Angeles Hotel in Sept? It’s the event for marketers to learn actionable strategies for effectively integrating search and social campaigns.

A recent survey of pay-per-click advertising platform vendors by PPC Summit reveals significant shifts in paid search marketing strategies. Among them, bid management, which historically has been the cornerstone of paid search optimization, has become just one of many elements affecting the effectiveness pay-per-click (PPC) advertising programs. In line with the shift, vendors are expanding their product offerings and search marketers are altering their paid search strategies and practices.

“Historically, bid management has been focused on optimizing position and keyword costs but it has become clear that other factors affect overall ROI and competitiveness,” said Lisa Morgan, the report’s principal analyst and CEO of Strategic Rainmakers. “Although position and keyword costs remain important factors, search marketers also want to drive process and integrated marketing efficiencies.”

The 2010 PPC Management and Optimization report profiles 14 of the leading PPC management and optimization vendors that have traditionally been categorized as bid management vendors. The report also includes the results of in-depth interviews with the vendors and 27 of their agency and enterprise customers.

Only two of 14 vendors profiled in the report consider “bid management” an accurate characterization of their product offerings. The other 12 say bid management is only part of what they do because their products now provide considerably broader functionality. Although features varies from vendor to vendor, there are now three fundamental feature sets that include bid management, campaign management, and reporting.

The expanded features are typically integrated so the data collected for reporting purposes can be used to optimize bid, position, ROI, margin and other factors. The feature expansion is also affecting paid search function automation, and allows for more granular forms of conversion attribution. According to the report, the expanded functionality enables greater efficiencies at more levels that collectively improve bottom-line results.

Available now in two versions, both  profile vendors and their products, and include in-depth buyer’s guide.

- Professional Edition: for paid search practitioners, covers interviews and tool acquisition processes, outcomes, and tips for identifying and selecting paid search tools. (150+ pages for $399).

- Executive Edition: for executives and managers who oversee paid search programs,  a summarized version of the same information designed for fast readability and streamlined decision making. The Executive Version includes tips for more effectively approving and overseeing the purchase of paid search tools. (Available for $299)

To purchase the reports or to download a complimentary report preview, go to 2010 Pay Per Click (PPC) Management and Optimization report.

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One of the benefits of social media marketing for micropreneurs and small business owners is that they can level the playing field — big time — by investing in this medium. In fact, it’s a perfectly suited medium for the entrepreneur with no budget or a small budget to compete with the big boys. Why/how?

One advantage that small businesses have over larger companies is their ability to really know their customer. When you know, you can engage more readily and effectively. This is a powerful advantage that many forward-thinking entrepreneurs are leveraging.

By putting just a small amount of effort into using social media marketing, your firm can stand head-to-head with larger companies — at least in this realm. And, it works! Proof? According to a post on Emarketer.com, a noted research firm that reports on digital media and marketing:

“. . . a February–March 2010 survey from office services firm Regus, smaller companies see the most success [with social media marketing], with nearly half of small businesses around the world having acquired a customer through social networks. . . . Overall, 40% of businesses studied had acquired a customer through a social [media] site, 35% of US businesses said the same.”

So, not only is social media marketing effective for small business, it appears to be a MORE effective outlet for them.

Is your firm leveraging this powerful outlet? If not, why?

Did You Know? PPC Summit’s next conference will bring the top minds in Social Media and Search Engine Marketing together during two days, three tracks and 27 expert-led classes in Los Angeles (Sept. 21-22, 2010).  The educational sessions cover all aspects surrounding: search marketing, search engine optimization, and social media best practices and strategies. You can’t afford to miss it!

Ben & Jerry’s recently made what some would consider a ballsy move? They abandoned email marketing in favor of social media. While arguments can be made on both sides — ie, it was a good move or a stupid move – that’s not the point.

The lesson here is one every business can capitalize on. What is it?

Social media marketing is not a fad; it’s here to stay. And if you haven’t jumped on the bandwagon, you’d better bet your competition has, or plans to very soon. Proof?

50-75% of Businesses Worldwide Use Social Networks (eg, Twitter, Facebook, etc.)

According to a July 2010 post on BizReport.com entitled, Survey: Small businesses find success with social networking” on BizReport.com:

Social networks are now actively used by between half and three quarters of companies worldwide for  various networking functions . . . [and] 40% of businesses globally have found new customers via social networks.

While some may argue that Ben & Jerry’s have gone a little far in their adoption of social media marketing, the argument could be made that pouring a company’s resources into a marketing method that works is just smart business.

Social Media Marketing: It’s Biggest Advantage

Social media marketing provides immediate feedback. While email can be pretty immediate, a newsletter, for example, may sit in a prospects mailbox for days or weeks before it’s read. With social media marketing (eg, Twitter), prospects are primed to respond to tweets immediately – and constantly.

Perhaps the brand manager for the giant ice cream change said it best, ie: “Developing friendship and a relationship is key for us and social media [marketing] is the best place for that.”

PPC Summit is dedicated to bringing you the latest strategies, insights, and techniques for Internet marketing.  Search marketing, search engine optimization, and social media practices are constantly evolving.  Stay up-to-date and learn about special offers with PPC Summit’s monthly email newsletter, and it’s free!

Last month PPC Summit presented the B2B Search Strategy Summit and brought together the top minds in B2B Search Marketing from Microsoft, Google, Business.com, Marketo.com, YouSendit, Enquiro, SEO-PR, TopRankMarketing.com and HubSpot during a full day of search marketing and social media strategy sharing sessions. If you missed it, you can check out the upcoming search engine marketing and social media two-day event presented by PPC Summit…Search Marketing & Social Media Success scheduled for Sept. 21-22, 2010 in Los Angeles. View press release in full here.

Nearly 150 marketers attended the B2B Search Strategy Summit to hear from search engine marketing (SEM) and social media’s elite practicioners who spent the day sharing closely guarded secrets to online marketing success. 

The strategy sessions kicked off with an opening keynote from Gord Hotchkiss, Enquiro CEO, who shared findings from the comprehensive business-to-business marketing research study — the BuyerSphere Project. Later Hotchkiss, Patricia Neuray of Business.com, Frederick Vallaeys of Google and Valerie Bolduc of Microsoft answered top-of-mind B2B Search Marketing questions during the Expert Hot Seat panel discussion moderated by Bill Barnes of Enquiro. Jay Middleton, Adobe’s Senior Worldwide Search Marketing Manager, led the afternoon keynote on “The Future of B2B Search Marketing”.  

B2B Search Strategy Summit (San Francisco June 23, 2010) - Search Marketing & Social Media Elite Joined Together for a Full Day of Strategy Sharing Sessions.

The day was full of instructive panel discussions, expert Q&A and case study lessons delving into search marketing and social media topics from keyword research, landing page optimization, paid search, search engine optimization, press release optimization and much more. 

Essential B2B Search and Social Marketing Conference Takeaways: 

• Utilize Paid Search, Search Engine Optimization (SEO), Social Media, Landing Pages and Press Release Optimization to boost Search Marketing ROI
• Get to know your audience and stay close to your customers
• Make sure sales and marketing teams are tightly integrated to ensure the sale
• Understand buyer behaviors and customer search habits to help optimize search campaigns
• Integrate Marketing and Social Media channels to further support lead generation and foster branding
• Diversify Paid Search campaigns to boost search engine marketing results
• Incorporate targeted keywords into all Marketing/Sales/Social Media communications
• Pay attention to analytics and focus on cost-per-customer rather than cost-per-lead

When most business stick their toes in the search engine marketing waters, one of the first things they hear about is search engine optimization (SEO), as it relates to content. Not a lot of talk revolves around images; but it should for, everything on your site (eg, videos, photos, etc.) can help it rank well in search engines. And, this is what search engine marketing is all about.

The first thing you should know is that search engine bots (ie, spiders) can only read (search) text. And this is why things like Flash should be kept to a minimum, or not used at all unless it’s really, really necessary to your industry (eg, you’re a web developer, animator, movie maker, etc.).

Following is a mini tutorial on how to name your site’s images so that it ranks higher in search results.

Name Images Using Keywords: For example, instead of naming a photo photo.jpg1, name it pay-per-marketing-tips.jpg (if PPC marketing is what your firm specializes in).

Use the “ALT” Tag in Your Coding: Piggybacking on the last point, add the ALT tag when you name images. This tag explains what an image file is. A completed coded image with this tag may look like this:
<img src=”images/pay-per-click-services.jpg”width=”250″ height=”135″
ALT=”ABC Firm pay per click marketing services”>

Text Surrounding Images: The text that immediately surrounds your site’s images is valuable real estate from an SEO standpoint. Hence, you should do things like put captions on all of them and use keyworded text (ie, SEO content) in this space.

If you do these three things, your images (just like your site’s content) will increase the effectiveness of your search engine marketing efforts.

B2B search marketing has changed how businesses interact with their customers. For example, instead of calling or sending handwritten thank you notes (still good ideas by the way), a firm may send an e-gift card or an email.
But, there is one thing that rules when it comes to customer service – making it personal. Following are two ideas on how to use video to do that in this high-tech, B2B search engine marketing world.

B2B Search Marketing: If You’re Not On YouTube, You’re Missing Out

YouTube is just five years old, but earlier this year it surpassed the 2 billion video views per day mark. Two billion!
Use this to your advantage to personalize – and broadcast– your message to your customers. For example, you can do a “Weekly Specials” broadcast; a “Daily Tips” broadcast, or a “Monthly Deals” broadcast. Instead of sending out a staid old email, send a video cast. It gets your voice in front of your customers.

As any B2B search marketing expert will tell you, customers who come to know, like and trust you buy more from you. Personalizing your messages in this manner completes this cycle that much sooner.

B2B Search Engine Marketing Made Easy: Create a Tutorial

Another way to use video effectively is to create tutorials and/or videos that offer more in-depth information about your product or service.

The vast majority of consumers – as high as 88% depending on the niche and/or product/service they’re interested in buying – conduct online research before making a purchase. The more info you give them, the better chance you have of making a sale.

What better way to do this than via video – which is one of the easiest B2B search engine marketing strategies you can use to get more traffic and sales.

Want to get the inside scoop on B2B Search and Social Media Marketing? Join the b2b Search Strategy Summit  fast approaching on June 23 in San Francisco, CA.

Many online businesses spend a lot of time and money on getting more traffic. But, B2B search engine marketing is not about traffic. Traffic is just a means to an end. What the focus should be on is conversions.

Conversions should be every online marketer’s obsession. For, it’s conversions that put money in your pocket; it’s conversions that can lower your marketing costs; and it’s conversions that can leave your competitors in the dust.

How to Forget about Traffic and Focus on Conversions

Getting more website traffic is a mindset that can cloud your vision when it comes to the most important B2B Search marketing statistic (conversions).

For example, you may not use negative qualifiers when devising your pay per click campaign. As negative qualifiers are phrases which filter out prospects (which means less traffic), you could be getting more website traffic, but fewer actual conversions. Don’t fall prey to this.

To construct a B2B search marketing campaign that is conversion driven, as opposed to traffic driven, do the following:

Define Conversions: Conversions can be an actual sale, a newsletter signup, a request for more info, etc. Whatever it is, make sure it is clearly defined so you can . . .

Mine Data: Analytics allow you do dig into your B2B search marketing campaigns to see what’s working and what’s not. By using the data you find via your website’s analytics, you can . . .

Do Split Testing: By running split-test campaigns, you can actually see which methods work best to get the desired conversion you want.

This is B2B search marketing that works! For more on what works and what doesn’t in B2B Search and Social Media, join the B2B Search Strategy Summit coming up June 23 in San Francisco, CA.