Instantly improve your Pay Per Click management process and start dominating Search Engine Marketing NOW by following these three simple steps.
Step 1: Conduct Keyword Research to Gain Better Results
- Analyze historical PPC data to create your keyword lists
- Use keyword generation tools to find untapped niches
- Use long tail terms to get higher conversions
- Organize keywords into similar theme related categories
Step 2: Create PPC Ad Templates to Ease Time Management
- Create ad campaigns in Google Editor
- Use the export from Google Editor to template format
- Import ads into Yahoo! and MSN AdCenter
Step 3: Setup a PPC Account Checklist to Achieve Weekly Goals
- Set reasonable daily budgets
- Understand your cost per lead or cost per acquisition
- Turn content targeting On or Off
- Set Location/Geo Targeting: International/US/City
- Set Ad Scheduling
- Set Rotate or Optimize Ads
- Add new keywords each week
- Use Negative Keywords and update the list weekly
- Understand Match Type:
> Google: Broad, Phrase or Exact
> Yahoo! Search Marketing: Advanced or Standard
> Microsoft AdCenter: Broad, Phrase or Exact
- Set Bids for defaults Bid and Max Bid for each keyword








