1. It’s the first major online seminar covering conversion rate and optimization for landing pages and websites!

2. No other online seminar connects you with 22 internet marketing authorities - expert knowledge at your fingertips.

3. Learn top secrets from online marketing pioneer Bryan Eisenberg on how to Master the Conversion Trinity.

4. Get the inside scoop on the Top Website Design Tips proven to increase conversion rates.

5. Gain valuable insights from real-world case studies -  Conversion Optimization Testing Increases Lead Generation Success.

6. You’ll learn how the experts avoid the Most Common Conversion Rate Killers.

7. It’s your chance to learn  Keywords & Site Optimization: How to Translate Queries into Conversions.

8. Copyblogger’s Brian Clark will uncover Landing Page Copywriting Tips that Turn Traffic into Money.

9. You’ll discover how to Reduce Your AdWords Spend and Increase Your Quality Score.

10. Learn How to Develop and Execute a Successful Conversion Optimization Strategy.

11. Start Producing High-Quality Content that helps you achieve your conversion goals.

12. Understand Why Your Website is NOT Driving Sales and how you can drastically improve your conversion rates.

13. Discover Marketing Optimization Secrets-Your Landing Page Is Just One Step by Jim Sterne, Targeting.com.

14. Gain immediate sales results from the strategies learned and boost your bottom line profits.

15. Kip Bodnar from Hubspot dishes on Driving and Measuring B2B Conversations, Leads and Sales with Social Media.

16. Hear first-hand from Google’s Trevor Claiborne on How to Really Use Website Optimizer.

17. Did I mention this event is completely online – view it live at the scheduled class time or at your leisure!

18. The direct interaction with the Conversion Experts – ask your questions and gain immediate answers.

19. Take your company’s online marketing to the next level with these optimization secrets revealed.

20. You can’t afford NOT to optimize your website and landing pages and convert more clicks to customers!

These are just a few of the huge benefits you’ll gain from attending the Landing Page Success Seminar on November 30-December 16, 2010. Check it out today!

Hurry, there are only a few passes left– Register and Save 50% NOW!

We hope to see you there,

The Landing Page Success Seminar and PPC Summit team

Did you know that Google can help you design a better landing page? One that converts at a much higher rate? They can, via their Website Optimizer program for business.

Why Trust Google to Help You Build a Better Landing Page

Google is by far the number one search engine. In August 2010, it delivered a 65.1% share of search results, compared to 13.1% for Yahoo! and 13.9% for Bing (MSN) [Source: NielsenWire Blog]. This highlights the need to think about what this search engine thinks is important in terms of landing page design and optimization.

Now that you know why, let’s look at some of the ways Google helps you craft a higher-converting landing page.

Landing Page Design Elements Google Can Help You With

It’s the Little Things That Count: Small changes like color, font and design layout can lead to big conversions. You can test all of these with Website Optimizer. And, speaking of running tests . . .

Testing, Tweaking and Retesting: In internet marketing, you know the name of the game is testing, tweaking and retesting. With Website Optimizer, you can run split tests on your landing pages — on everything from “individual copy blocks and images to complete page layouts.”

Data Mining: After you run tests, then it’s time to comb through the data to see exactly what the numbers mean. Website Optimizer goes a step further; it provides you with what Google calls, “Intuitive Reporting.” Via this tool, you can see exactly how the changes you make to your landing page design affect the bottom line.

If landing page design is new to you, or you’re not getting the results you want, check out Google’s Website Optimizer for some help to get on track.

Interested in learning more about landing page optimization? Check out the Search Engine Marketing Insider email newsletter to learn quick tips for improving your customer conversion rates. Also let us know what you would like to learn in landing page optimization and we’ll cover your top picks on our blog. Feel free to post your comments, questions and ideas.

Your landing page is as critical to the success of your online marketing efforts as keywords. For, they are the first place prospects “land” when they click on your ads. Now that you’ve done all the hard work of getting them to click through, following is one thing you can do to make sure they take the action you want them to take.

Often landing pages are conceived, written, proofed and studied by professional internet marketers – or fellow comrades (eg, a copywriter). We point this out to say, it not likely to be looked at by someone who doesn’t know anything about landing pages. Hence, it doesn’t get the “fresh eye, first look” perspective it may need to be improved.

One thing you should always do is get someone who doesn’t know anything about internet marketing, or at the very least someone who had no input in designing the landing page, to look at it and give feedback.

You may be pleasantly surprised by what you’ll discover, ie:

How a concept you thought was clear was in fact very confusing;

How the action you thought you were asking a prospect to take was not very clear (or was too involved/intrusive);

What was left out that you thought was implicitly understood;

Etc. 

Remember, your landing page should be written from the point of view of your visitors. Too often in internet marketing, knowledge you think your prospects will have is something they simply don’t possess. This is because internet marketing is a fairly new phenomenon.

If you spend your days discussing click through rates (CTRs), conversions and calls to action statements, then it’s second nature to you. But your prospects may not have this type of knowledge; hence, a lot of what you have to say may be a foreign language to them.

Recognize this, and optimize your landing pages so that they’re crystal clear – and your prospects can take the action(s) u want/expect them to take.

To learn more about Landing Optimization and other online marketing strategies check out the Search Engine Marketing (Pay Per Click) Insiders email newsletter.

B2B search engine marketing is all encompassing. It includes everything from pay per click (PPC) to search engine optimization (SEO). One of the fastest growing niches of B2B search marketing is social media. Sites like Twitter and Facebook sign up tens of thousands of new users per day and drive massive amounts of traffic to online businesses.

Hence, it’s essential to not only have a presence on a few of these sites, but to also pay attention to how your business is perceived via them.

Following is some insight into how to use social media sites – the right way – to brand your business.

B2B Search Marketing & Social Media: Don’t Sell, Inform
Have you ever known someone who talked about themselves incessantly? They never ask others, but are always divulging what they want, what they need, what they’re doing, who they met, etc.

Annoying, isn’t it?

People do the same thing in social media. For example, they always tweet their latest blog post or product/service offering, but never bother to retweet content from others.

While it’s perfectly fine to use social media to market your products and services, remember that most people look for information before purchasing. So share relevant information – pertinent to your niche — with them. This builds a relationship, which leads to sales.

Once you set up a social media account – whether it’s on Facebook, Twitter, LinkedIn, MySpace, etc. – stay active on a regular basis. Otherwise, you run the risk of making your business appear “flaky,” which is never a good thing in business.

Social media is an ideal B2B search marketing strategy to build a relationship with prospects. And when they’re ready to buy, your firm will be front and center.

To learn more valuable strategies on B2B search marketing and social media, join top B2B Marketers June 23 in San Francisco at the B2B Search Strategy Summit and “Discover the Top 7 Ways to Increase Your B2B Search Marketing Profits.” We look forward to see you there!

If you offer only one way to access information on your site, you could be losing customers. B2B marketing in a multi-media world means paying attention to how your prospects like to receive information – not how you like to offer it.

B2B Marketing: Something to Think About When It Comes to Multimedia

Have you ever visited a site and wanted to access some content, but it wasn’t in the right format for you? For example, let’s say a site offers a free report you’d really like to have, but it’s a video. What you want is a pdf file because you want to print it out and read it while you’re taking the train on your evening commute home.

B2B Search Marketing Tip: Diversify to Capture More

While multimedia formats have been around for years, many businesses are not up to speed when it comes to integrating these choices into their website offerings. This could be because many businesses still grapple with what it really means to do business online.

Many have just gotten around to grasping the basics of B2B search marketing. So thinking ahead of the curve is not a consideration at this point.

In order to effectively compete online though, it’s critical to stay in tune with what your customers want – even if it forces you to play catchup.

One easy way to increase your site’s traffic is to offer info in a variety of multimedia formats. By giving your site’s visitors options, you put them in control of how they receive and process information.

And that’s what B2B search marketing is all about – giving customers what they want – how they want it.

One of the easiest ways to stay front and center with your prospects is to blog.

Blogging is free, it’s easy to start and you can personalize your brand via this medium. For these reasons, it’s one of the most effective B2B search engine marketing weapons in your online advertising arsenal. But, it can be time consuming.

And if you’re a small business without a dedicated blogger on staff, it can eat up a lot of your time. However, it doesn’t have to. Following is one way to make sure you use this B2B search marketing weapon frequently and effectively, but also time consciously.

B2B Search Marketing: Contact Prospects Daily without Being a Nuisance

Have you ever belonged to any kind of mailing list where you got daily tips? This could be anything from a link to a useful industry website, to a link to a relevant news article, to a daily joke about your niche.

In today’s world, we’re all programmed to consume in small bites, ie: 15-second news bites, 30-second promo videos, 140-character Twitter tweets, etc.

Hence the groundwork for a blog that dispenses compact daily tips, tricks, ideas and/or jokes has already been laid. A blog like this is quick and easy to update, and it keeps your brand in front of customers.

And, this is really what B2B search engine marketing is all about – staying top of mind so that when customers need what you have to offer, you’re the first one they think of.

All B2B marketers know the importance of keywords to their online marketing initiatives. But, many make a common mistake when it comes to keyword usage. Following is what it is and how to fix it.

Are You Using Keywords That Are Important to You or Your Customers

There’s an idiomatic expression in marketing that goes, “What’s in it for me?” Marketers are supposed to answer this with their customer in mind. In other words, they should be using keywords that reflect what’s important to their customer, NOT what’s important to them – which is exactly what many do.

While many offline marketers have embraced this line of thinking, many online marketers haven’t. One reason may be that for many B2B marketers, they use applications, processes and marketing procedures that their customers don’t know anything about.

All a customer may know is that they land on a site, it has what they want – at the right price – so they purchase.

But what if your customer is not landing on your site, but your competitor’s site? Are you using the right keyword phrases – keyword phrases that likely prospects would use to find your site?

In B2B search marketing, one of the most difficult things to do is divorce yourself from high-tech processes and procedures and think like your customer. When your customer sits down to conduct a web search, what will they type in? It may be very different than the terminology reflected in your marketing that you “think” they’ll type in.

While B2B marketing reflects a 21st world, the foundation of what works is as old as marketing itself, ie, “What’s in it for me?” And, in this case “me” is your customer.

Did you know – The b2b Search Strategy Summit will bring 150 B2B senior level marketers together to hone their seach marketing skills and increase their campaign results on June 23, 2010 in San Francisco. Will you be there? Check it out at http://www.b2bSearchStrategy.com

B2B search marketing is mercurial. The rules are constantly changing and you have to adapt to keep getting the results you want for your pay per click marketing efforts. So you’re diligent; keeping abreast of the latest changes and implementing them as soon as possible.

But, in your zeal to keep up with the latest and shiniest, are you overlooking this one search engine optimization (SEO) guideline?

Not Treating Each Page as an “Individual Website”

Each page on your website should be treated as its own, individual website. For example, many B2B search marketers make the mistake of using the same meta tags for every page. This does little but, at the very least confuse search engines; and at worst, leaves a lot of traffic (and sales) on the table.

Meta tags should reflect what a web surfer can expect to find – on that particular page; NOT what they can find on your website as a whole.

So for example, if you operated an online women’s clothing store and sold shoes, handbags, lingerie, sportswear and professional wear, you wouldn’t have the same title, description and keyword tags for every page would you?

On your shoe page you would have meta tags that reflected this line of products, g, womens shoes, womens footwear, ladies shoes, etc.

On your handbags page, you would have meta tags that reflected this merchandise, eg, womens handbags, beaded handbags, evening handbags, etc.

And on and on.

See how not optimizing every page individually can cost you traffic and sales?

While meta tags may not be as sexy as say, keyword research and site analytics when it comes to search engine optimization, in B2B search marketing you need every competitive advantage you can get. Filling in your meta tags is the one thing you can do to get a competitive edge – precisely because so many neglect this area of search engine optimization.

Want to learn more hot tips to improve your B2B marketing efforts? Attend the  brand new B2B Search Strategy Summit where 150 senior marketing professionals will gather to network, share best practices and hone their B2B lead generation and search engine marketing skills coming in June to San Francisco. Get your discounted invitation by sending an email to invitation@B2BSearchStrategy.com  and use the code blog.

How would you like to have less competition, and at the same time lower the cost of your Google pay per click campaigns?

Google Pay Per Click Marketing: The Old Way

If you follow what everyone else is doing (eg, bidding on the same keywords), you will most likely get the same results. But, it may cost you more and if you can’t afford it, then you have to drop out of the game.

Google Pay Per Click Marketing: The New Way

In order to get different (ie, better) results – without breaking the bank – it’s time to try something new. Following is a plan for getting better results.

1. Go for Long-Tail Keywords: Instead of bidding on the same keywords as everyone else, bid on long tail keywords. You’ll most likely have less competition for these keywords, which mean they cost less. But, the brilliance in bidding on these keywords is that they can convert better than shorter, more popular phrases that all of your competitors are bidding on.

The reason is, when web surfers are serious about purchasing, they tend to get very specific (ie, use more words) to find what they’re looking for.

2. Optimize Landing Page with Original Keywords: Optimize your landing page using the shorter, competitive keywords everyone else is bidding on.

By “double dipping” in the long-tail and short-tail keyword waters like this, you gain traffic from organic searches, as well as higher-converting, lower-cost traffic from your Google PPC marketing efforts.

If you’re a Google AdWords pay per click marketer, you know how important it is to rank high for the right keywords. However, many PPC marketers pay too much – unintentionally. Following is one way they do so, and how to avoid it.

Are Your Organic Listings Robbing You of Valuable Pay Per Click Dollars?

In the 8/24/09 post here entitled, Get FREE Traffic with Pay Per Click Marketing, we stated:

Once you start to get traffic [via paid search methods like pay per click], search engines notice. Once search engines notice, they rank your site higher – which means it gets even more traffic. This last part is significant because it means you start showing up higher in organic (emphasis added) traffic results – ie, getting free traffic.

The point is, traffic brought via pay per click ads can result in higher organic listings. So for example, if your site is ranking in the top 3 in organic listings, check to see if you can adjust your bid(s) to be in the fourth or fifth position.

As you already hold spots in the top 3 organically, there’s no need to spend more pay per click dollars to rank in those positions.

How to Get Double the Bank for Your Buck Using Google Pay Per Click Advertising

To further capitalize on this, make your Google AdWords pay per click marketing dollars do double duty. How? When you’re doing your keyword research for your AdWords campaigns, optimize your pages so that they rank high for these same keywords organically.

When used in this manner, Google pay per click marketing makes an excellent “tester” for your search engine optimization efforts, for it measures the possible success/failure of keywords before you go through the time-intensive process of optimizing your pages using them.

If you want to learn important strategies for AdWords success, then sign on and listen to the expert led sessions during the AdWords Advantage Online Summit going on now through March 25th!