Running a Pay Per Click campaign can help your organic search results. Many are surprised by this because internet marketing is usually divided into two camps – paid or non-paid results.
What are Organic Results?
If you’re new to internet marketing, the phrase “organic results” may elude you. Organic search results are simply non-paid results that pop up when you conduct a web search.
What are Paid Search Results?
Paid results are those across the top and to the right. They usually appear under a heading like “Sponsored Links,” or in a shaded box at the top. Advertisers have paid to be put in these positions.
Both are highly effective forms of internet marketing, but knowing which method to focus on, when, and how to combine them to produce the best results can be confusing – not to mention expensive – if you don’t know what you’re doing.
Pay Per Click and Organic Search: The Perfect Internet Marketing Strategy
The short answer to why the two strategies work so well together is time and links.
To explain, pay per click campaigns can start to deliver traffic to your site immediately. If you have done your job on the content end, then those visitors who find you via a pay per click ad will then start to link to relevant content on your site. The more one-way links your site has, the higher it moves up in organic search results.
Organic campaigns like article marketing can take weeks or months to show measureable results. By getting that initial influx of traffic via pay per click marketing, you jumpstart your online marketing campaign.
