Social media marketing has grown to such an extent that many companies are abandoning other types of marketing altogether. Proof? Ben and Jerry’s Ice Cream was the first major company to announce that it was abandoning email marketing to focus more on social media marketing.
The real “story of this story” though is not that they did this, but why they did this. As the article states:
“ . . . the iconic Vermont-based premium ice cream maker is dropping its regular email newsletter . . . after customers aired their preference to be contacted via social media channels [emphasis added].”
Only you can decide if social media marketing is the only form of marketing you want to engage in. But, it should definitely be a part of your marketing mix – for it’s a direct line to what your customers want. Following is the number one thing you can do to generate traffic – for years to come.
The #1 Social Media Marketing Tip Every Business Can Use to Get the Most Traffic
Make useful content creation the foundation of your social media campaigns. Following is why.
There are many ways to generate traffic online, eg, commenting on other blogs, article marketing, pay per click, etc. Some are more time consuming than others. But great content will always drive traffic – immediately and in the future.
This is because web surfers look for information. Two hours spent writing an in-depth blog post that answers a lot of questions those in your niche might have will get linked to over and over and over again. This generates traffic for years to come.
How Content Marketing Via Social Media Outlets Saves Time
Once you create great content and make others aware of it via social media outlets like Twitter, Facebook and LinkedIn, you can spend much less time marketing because it becomes viral. Social media users love to promote great content – for it makes them look good. This is akin to having a social media marketing sales force on payroll.
And it’s why great content – whether it’s a series of videos or a standalone blog post – should be the cornerstone of every social media marketing strategy.
Have you heard about PPC Summit’s upcoming Seach & Social two day conference coming to the Omni Los Angeles Hotel in Sept? It’s the event for marketers to learn actionable strategies for effectively integrating search and social campaigns.
