Are your keywords performing as well as they should be?
Here’s how to determine relevant keywords that result in driving the greatest traffic at the least cost. Did you know that most successful PPC advertisers own between 500 & 5,000 keywords? Your Pay Per Click advertising success is dependant on understanding your customers and building targeted keyword lists for Google Adwords and all others.
Questions to ask when developing your keyword strategy:
• What do your customers search for?
• How do customers search for your product/service?
• What words do you use to brand your product?
• How do they buy? What’s your product/service buying cycle?
Keyword Development Tips for Success:
• Review related brand names and products if applicable to yours
• Look at keywords related to your marketing materials
• Add everything related to your new product or service offerings
• Qualify generic keywords to make them more targeted
• Review related meanings of your keywords
• Make a list of multiple intents and singular/plural changes
• List all related acronyms
• Define your ideal keywords – not too hot, not too cold
• Brainstorm with your team, customers and strangers
• Choose related nouns and adjectives
<<<PPC Insiders Tip>>>One way to get ahead of the game is to research the keywords your competitors are bidding on by using tools like Adgooroo and viewing the source code on competitor’s websites for ideas.
Here’s to building your successful keyword case! Check out the PPC Summit Insiders email newsletter at www.ppcsummit.com for more on profitable keyword strategies.
