AdWords or any other type of pay per click marketing, one of the best ways to increase your ROI is to learn how to write headlines that get clicked. You don’t only want headlines that get clicked through; you want headlines that get clicked and lead to sales (or gets the prospect to take some type of action, eg, subscribe, call, etc.).
Following is a simple formula used by successful SEO copywriters that you can use. Even if your writing skills are marginal, if you use this formula, you are practically guaranteed to increase your ROI (return on investment).
Marry a benefit with your main keyword phrase.
That’s it; it’s that simple. The benefit should be one that is unique to your brand AND one that your market research has shown is extremely important to your customers. This part is important because it’s easy to parrot your competitor’s ads, touting the same benefits they do. But, if your benefit is unique to your company/your brand, then it sets you apart.
You become “an industry leader,” or a “world apart.” For example, let’s say you sell ethnic candles – made from soy. You can tout the benefits of your ethnic soy candles, eg, how clean they burn, which makes them green” (eg, safe for the environment) and good for your health.
While there may be quite a few manufacturers of ethnic candles, you can set yourself apart by touting this unique benefit of your ethnic candles in every headline you write.
Your headline must “speak” to web surfers. And, if it speaks their language – and addresses the classic marketing idiom “what’s in it for me (WIIF),” you’ll be well on your way to Google AdWords pay per click marketing success. To learn more on how to fast-track your AdWords success, attend the AdWords Advantage free preview call to learn money-making tips from the experts!
