Social media marketing is a sword that cuts two ways. It’s easy to build a community, but can be difficult to get them to trust you. This is because there is so much garbage on the net – everyone is trying to make a fast buck.
Building trust is key to making sales. So, how do you get your community to trust you? Let’s look at some numbers to gain some insight. According to What Makes Social Media Trustworthy?, a recent study highlighted by eMarketer, a firm that tracks trends in digital media and marketing:
Just over a quarter (26%) of those polled trusted a brand product or company based on its blog posts, Twitter feed and/or Facebook updates.
BUT . . .
Approaching two-thirds (61%) trusted blog posts, Twitter and Facebook updates found on pages from someone those surveyed knew.
Social Media Marketing Message: To Get Trust You Have To . . .
Be a real person, not a company.
Remember, social media marketing is all about building relationships. And, people don’t have relationships with “companies.” People have relationships with other people. So it’s imperative to interact with your community from a human standpoint, not a corporate standpoint.
This can be as simple as signing up using a real name as your “account name,” instead of your company name.
Other Tips for Creating Trust in Social Media Marketing
Stay in contact regularly;
Don’t talk about you so much; send links to information relevant to your target markets’ lives; and
Create conversation by asking your community’s input.
If you remember your old-school social graces and apply them to the new medium that is social media marketing, you’ll have no problems getting your community to trust you – and increase sales.
What social networking sites do you use? Are you reaching your customers on Facebook, Twitter or other sites? We’d love to hear your comments.
