Pay Per Click StrategiesBetter Search Engine Marketing / Pay-Per-Click Results Start Here – We Guarantee It!

If you’re a Google AdWords pay per click marketer, you know how important it is to rank high for the right keywords. However, many PPC marketers pay too much – unintentionally. Following is one way they do so, and how to avoid it.

Are Your Organic Listings Robbing You of Valuable Pay Per Click Dollars?

In the 8/24/09 post here entitled, Get FREE Traffic with Pay Per Click Marketing, we stated:

Once you start to get traffic [via paid search methods like pay per click], search engines notice. Once search engines notice, they rank your site higher – which means it gets even more traffic. This last part is significant because it means you start showing up higher in organic (emphasis added) traffic results – ie, getting free traffic.

The point is, traffic brought via pay per click ads can result in higher organic listings. So for example, if your site is ranking in the top 3 in organic listings, check to see if you can adjust your bid(s) to be in the fourth or fifth position.

As you already hold spots in the top 3 organically, there’s no need to spend more pay per click dollars to rank in those positions.

How to Get Double the Bank for Your Buck Using Google Pay Per Click Advertising

To further capitalize on this, make your Google AdWords pay per click marketing dollars do double duty. How? When you’re doing your keyword research for your AdWords campaigns, optimize your pages so that they rank high for these same keywords organically.

When used in this manner, Google pay per click marketing makes an excellent “tester” for your search engine optimization efforts, for it measures the possible success/failure of keywords before you go through the time-intensive process of optimizing your pages using them.

If you want to learn important strategies for AdWords success, then sign on and listen to the expert led sessions during the AdWords Advantage Online Summit going on now through March 25th!

Wanna know the easiest way to capitalize on all the leads your Google AdWords pay per click marketing efforts are bringing you?

Get organized BEFORE you start an AdWords campaign. It’s so simple that most internet marketers don’t even think about.

The Psychographics of the Average Internet Marketer

We say this a little tongue-in-cheek, but really, the average internet marketer is so overwhelmed that they wind up doing only what is necessary to keep things rocking along. This is why most never get around to things like categorizing leads, doing follow up, designing special offers for their various niches, cross-marketing to their database, etc.

You can take class after class, learn “inside secret” after inside secret and buy the latest pay per click campaign management software, but if you don’t take the time to get organized – to use all of these tools – you will never realize their full potential.

Google PPC Marketing Advice: What to Do Before You Start Your Pay Per Click Campaign

So, before you start a Google pay per click campaign, decide:

How you’re going to store leads (do have a way to capture leads don’t you?). You should store them with some type of data management software;

When you’re going to follow up;

How often; and

With what kind of offer.

This is the bare minimum.

Keeping the Pareto Principle in mind (ie, 80% of your sales will come from 20% of your customers) you should have no problem increasing your bottom line if you get organized – before you start your Google AdWords pay per click campaign.

Have you heard? The AdWords Advantage Online Summit starts this week (Mar. 9)– there’s still time to register and save 40%!  Learn how to fast-track your AdWords profits during 14 educational sessions led by the Pay Per Click experts on March 9-30, 2010.

A successful pay per click campaign begins and ends with effective copy. After all, it’s the words that drive prospects to click, or not. To get high click thru rates however, you need more than good writing, you need effective search engine optimized (SEO) copy. Following are three SEO copywriting tips that will help to increase your pay per click campaign results.

Headlines: Some internet marketing experts say that headlines are the most important part of your PPC campaign. It’s usually the headline that gets noticed first. Your headline should always, always, always contain keywords. Add to it an effective qualifier, eg, free, discount, cheap, easy, etc., and you are well on your way to increasing your click thru rates.

Landing Page: An effective headline will get your prospect through to your real workhorse; your landing page. Your landing page should also include keyword phrases sprinkled throughout the copy.

The best places to put your keywords on your landing page are in the headings and subheadings. Other SEO copywriting tips for your landing page are to:

• Leave lots of white space on the page
• Use bullet points and numbered lists of points; and
• Use your main keyword phrase in the last paragraph of the page.

The running thread through all of these tips is that keyword placement on the page is as important as the keywords themselves.

Use Google AdWord Keyword Tool: When it comes to keywords, you shouldn’t repeat the exact same keyword phrase or you could get banned by the search engines for spamming. This is why learning to use Google’s AdWord Keyword Tool is important. It will give you alternate phrases you can use in place of your main keyword phrase.

These SEO copywriting tips should be employed in all of your pay per click campaigns; in fact, in all of your internet marketing efforts – to get maximum results.