One of the easiest ways to stay front and center with your prospects is to blog.
Blogging is free, it’s easy to start and you can personalize your brand via this medium. For these reasons, it’s one of the most effective B2B search engine marketing weapons in your online advertising arsenal. But, it can be time consuming.
And if you’re a small business without a dedicated blogger on staff, it can eat up a lot of your time. However, it doesn’t have to. Following is one way to make sure you use this B2B search marketing weapon frequently and effectively, but also time consciously.
B2B Search Marketing: Contact Prospects Daily without Being a Nuisance
Have you ever belonged to any kind of mailing list where you got daily tips? This could be anything from a link to a useful industry website, to a link to a relevant news article, to a daily joke about your niche.
In today’s world, we’re all programmed to consume in small bites, ie: 15-second news bites, 30-second promo videos, 140-character Twitter tweets, etc.
Hence the groundwork for a blog that dispenses compact daily tips, tricks, ideas and/or jokes has already been laid. A blog like this is quick and easy to update, and it keeps your brand in front of customers.
And, this is really what B2B search engine marketing is all about – staying top of mind so that when customers need what you have to offer, you’re the first one they think of.
[...] This post was mentioned on Twitter by Loren Evers, PPC Advertising, Rob, Santi Chacon, ppc menu and others. ppc menu said: B2B Search Marketing & Blogging: The Value of “Daily Quick Tips, Tricks & Ideas”: One of the ea… http://bit.ly/d5beUw #ppc #keywords #sem [...]