Placement-targeted Google AdWords campaigns are best suited to Pay Per Click marketers who want more control over how their ad is presented across Google’s content network.
Following are ways to maximize your ROI when creating a placement-targeted campaign.
1. Use Text & Image Ads: Placement-targeted Google AdWords campaigns allow you to create both types of ads. The advantage in doing so is that you can run split tests to see how each one performs.
As placement-targeted campaigns are only shown on content sites, it allows end users to respond to an ad in a format that is most suitable for them. Hence, if you discover that one type of ad is performing better, then you can focus creating more of those.
2. Use Placement Tool Effectively: The placement tool gives you three specific ways to indentify sites you may want your ads to appear on. They are: List URLs, Describe Topics, and Select Demographics.
Of course, this should be used to select which content sites you want your ads to show up on. But, just as importantly, use this tool to exclude websites you don’t want your ads to show up on.
When you click on “Select Demographics”, the tool will return a list of sites based on the info you’ve keyed in, eg, target market age, gender, household income, etc.
Try to be as thorough as possible when filling in this category for your Google AdWords ads. The more concrete information you have about your prospects, the more accurately you will be able to select sites for your ads to appear on across the Google Content Network.
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Pay per click advertising or key word advertising has emerged as the greatest internet marketing trend in the recent years. Banner ads are still the most expensive advertising, but PPC can prove to be more effective. In the simplest term, PPC are the sponsored links that pop up when we perform search in the search engines. Google leads the way in this segment with its very successful pay per click service, AdWords.
The placement tool is great for starters, but it let’s you target only based on how Google or others categorize. My strategy of manual placements is far more finely tuned. With software you can search thru all of Google, Bing, Yahoo, and other search results for specific keywords – and here’s the important part – automatically find all the pages that have Google Adwords and are available for placement.
My tool allows you to build a list of hundreds of laser targeted manual placements in minutes, all for free. Please try it and give us feedback and we continue to develop.
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There is obviously a lot to learn. There are some good points here.
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