How To Make Pay Per Click Video Ads Work for You

Last week here, we explained how video ads work. Now that you know that, this week we wanted to give you two specific tips for making them work for you.

Memorable Image: “A picture is worth a thousand words.” Many pay per click marketers who use video advertising forget this. They get so caught up in the medium that they forget that the medium should serve an end purpose – ie, convert the viewer.

Your image should immediately capture your viewers in some way – intrigue them, amuse them, enlighten them.

How can you make an image memorable? A lot of what you do will depend on your type of business, but following are two quick ideas:

(i) Use Bright Colors: This is particularly effective if you use a black background in your ad.
(ii) Sparse Text: Many PPC marketers try to cram too much text into their ad. But sparsely worded ads can be very powerful. In fact, one famous copywriter used just two words in a headline once (Free. Money.) No explanation, no details, nothing. It was very effective.

Once you have their attention, you can . . .
Make Them Act: This is where a call-to-action statement comes into play. Just because it’s video does not mean you abandon some tried-and-true marketing practices. Do you want them to sign up to your newsletter, request more information, make an immediate purchase, call you, etc.? Whatever it is, let them know.

If you do these two things – at a minimum – you will be well on your way to creating very successful pay per click video ads. Want to learn more? Don’t miss Pay Per Click Summit coming to the Double Tree Hotel in Chicago, IL on November 4-5, 2009.

Posted by PPCBlog in Internet Marketing, Pay Per Click Advertising, Pay Per Click Tips, Pay Per Click Training, Search Engine Marketing on October 27,2009

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