If you’ve ever wondered what your competition was doing, you can easily find out. Knowing specifics like who is bidding on what keywords and how much they are spending can help you boost your PPC campaign results.
SpyFu: The Pay Per Click Campaign Equalizer
Spying on your competition to better your PPC campaign is possible with SpyFu.com. This neat little tool allows you to see what your competitors are paying for specific keywords. Some say this tool straddles the black hat marketing fence, but you can use it in an ethical way, ie, to garner information that can give you a competitive edge.
How SpyFu Works
By typing in a keyword or a domain name, you can quickly determine the cost per click for a specific keyword or domain name, how many people are clicking on these keywords daily and even track the keyword’s ad history.
Let’s take the term “internet marketing.”
>The average cost per click is $0.96 to $13.20.
>The average clicks/day is 120-129.
>The cost per day is $97.33 – $1.71k.
If you move further down on the page, you can see that Google dominates this keyword with a daily ad budget of $45.43k – $112.81k. If you are just starting a pay per click campaign you can see that this would cost you a significant amount of money to compete with Google, so you can search for other keywords that fit your budget.
Using this PPC marketing tool can help you plan which keywords are out of your price range before you even set up your campaign, saving you the trouble of testing and tweaking keywords you can’t afford.
Now that’s internet marketing done smart!
[...] the post, How to “Spy” to Boost Your Pay Per Click Advertising Results, we discussed the competitive advantages of spying on the competition and how to do it using [...]