Pay Per Click StrategiesBetter Search Engine Marketing / Pay-Per-Click Results Start Here – We Guarantee It!

Marketing online via Google AdWords is one of the quickest ways to start generating sales and leads online. And, it’s so easy. Many pay per click marketers make it much more difficult than it needs to be.

To simplify the process, ask yourself the following three questions when preparing your AdWords campaign. If you can provide the answer, you are probably doing 75% more than your competition, which means more sales for you.

 Will my prospect use this keyword to find my product?

About 10 seconds after you decide to research how to run a successful Google AdWords campaign, you probably read that keywords are the foundation to your success.

And while terms like “keyword research”, “cost per click” and “return on investment” may be running through your head, what it all boils down to is this: “Would the person searching for my type of product/service use this keyword/keyword phrase as a search term?” If you think the answer is yes, then try it.

Remember, keyword research – and indeed, pay per click marketing itself – is not an exact science. If a keyword phrase turns out to be a dud, you can quickly change it. That’s the beauty of advertising via Google AdWords. Nothing is set in stone. You can change it at the drop of a dime.

What do I want them to do when they land on my site?

Okay, so you got’em to click through to your site. Don’t lose your prospect now! Tell them exactly what you want them to do – buy, subscribe, ask for more info, etc.

Have I done thorough keyword research?This is the mother lode. Spend time up front to do thorough keyword research. Build a master list and keep it handy. Google’s Keyword AdWord research tool makes it soooo easy.

You can use it to find keywords based on your site content; identify negative keywords; create separate ad groups; specify a language and/or location – and so much more.

If you ask – and answer – these three questions, you should have no problem running a successful Google AdWords pay per click campaign.