Remember trying to solve the rubik’s cube? Getting all the colors to match was a feat only a few managed to achieve. Pay Per Click campaigns can be like this — finicky little creatures with the power to drive you mad. But, you don’t give up because the fun is in trying. Luckily, pay per click campaigns are simpler to solve than the rubik’s cube. Following is one straightforward way to maximize results.
Split Test Campaigns: A Magic PPC Bullet?
A key step in every successful pay-per-click campaign is optimization. But to know which elements of optimization works best, you have to test, test and retest. This is why split testing can be the magic PPC bullet.
What is split testing? It’s when you create two different versions of some parts of your PPC campaign, then run them against each other. For example, take the headline. Leaving everything else alone in the ad, you would change the headline, run the ads and see which one pulled in better results.
Split testing can even be done on elements within elements. Say you used the same headline but used different punctuation within that headline, eg:
>Mothers Day Flowers: $20
>Mothers Day Flowers – $20
Something as simple as punctuation can dramatically improve your click thru rates. Obviously, the ad with the highest click thru rate would be the winner of the split test.
Successful PPC campaign managers know that split testing is vital to their online marketing success. You can use it to improve landing page results, headlines, AdWords copy, etc.
In essence, you can split test your way to PPC campaign success.
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It seems the stakes are going up every day. Pay Per Click advertising is not as simple as it used to be. With so much competition, one now needs some form of automation to compete effectively.