In the News: B2B Search Strategy Summit Presents All-Star Search Marketing, Social Media & PR Agenda

PPC Summit is gearing up for the b2b Search Strategy Summit  – an all-star lineup of B2B Marketing’s best to lead the intensive, full day of strategy sessions set for San Francisco on June 23, 2010. Top B2B Marketing Strategists will share best practices and proven lead generating techniques in the forefront of B2B marketing including; Search Engine Marketing (SEM), Online PR, Social Media and Blogging strategies. Senior level B2B Marketers are invited to join this exclusive one day Summit to learn the necessary steps to take their Search Marketing, Online PR, Social Media and Blog strategies to the next level. Attendees will have exclusive access to insider B2B industry trends including buying behavior habits that will cut the lengthy B2B sales cycles.

“It’s crucial for B2B Marketers to understand buyer behaviours and how online marketing is influencing buying decisions,” said Gord Hotchkiss, CEO of Enquiro. “Attendees will hear first hand our latest B2B market study results on buying practices from the BuyerSphere project, and they will learn the most important takeaways on how B2B marketers should be leveraging online assets.”

b2b Search Strategy Summit All-Star Session Line-up

Morning Keynote: Welcome to the BuyerSphere
by Gord Hotchkiss, CEO, Enquiro
Hotchkiss will share insights on B2B buyers and their buying practices garnered from the “BuyersSphere” project. Attendees will learn amazing B2B lessons that they can adapt and apply to their business immediately.

Afternoon Keynote: Future of B2B Search Marketing
by Jay Middleton, Senior Manager Worldwide Search Marketing, Adobe
Middleton will address B2B Search Marketing campaign metrics and measurement, examples of mapping keywords to lead scoring and how sales can utilize search and keyword insights for lead qualification improvements.

Case Study Session: Hear From B2B Peers, Learn Their Secretes to Success
Attendees will hear from the expert panel as they explore B2B client case studies that achieved top results, exceeded client goals and increased ROI– incredibly effective in benchmarking against competitors.

Expert Hot Seat Most Pressing B2B Search Questions Answered:
Uncover the biggest marketing challenges b2b marketers face — converting leads to sales, measuring and justifying SEM and Social Media budgets, integrating Online PR and Social Media and more.

Seating is limited to 150 senior marketing professionals. Regsiter now and save $300 at
b2b Search Strategy Summit.

Posted by PPCBlog in Pay Per Click Tips on May 25,2010

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