Pay Per Click StrategiesBetter Search Engine Marketing / Pay-Per-Click Results Start Here – We Guarantee It!

If you’re struggling to increase your AdWords profits, then you can’t afford to miss the upcoming AdWords Advantage Online Seminar. The AdWords Advantage faculty will share the latest mission critical secrets to pay per click advertising success during 18 expert-led classes May 10-19, 2011. Read on to find out how you can learn the Top 10 Most Effective AdWords Strategies to Improve Your Conversion Rates and Maximize Your AdWords ROI, plus find out details about the FREE preview webinar on April 28th…

The AdWords Advantage experts include the industry’s best: Craig Danuloff, David Szetela, Dennis Yu, Fred Vallaey’s, Justin Cutroni, Kevin Lee and many more. These experts will help you learn the quickest ways to get ahead of your AdWords competition with improved website rankings, better Quality Score and lower keyword Cost-Per-Click.

Top 10 Reasons to Attend the AdWords Advantage Online Seminar, You’ll Learn How to:

1. Setup an effective AdWords campaign and grow your business 
2. Apply proven PPC techniques that yield higher conversions
3. Leverage social media to improve your AdWords campaign performance
4. Personalize your keywords to meet the needs of your specific market
5. Utilize the top tools and solutions to save time and cut ad costs
6. Control costs and improve conversions on content campaigns
7. Optimize AdWords and track your campaigns using Google Analytics
8. Develop an effective AdWords and Social Media marketing plan
9. Improve your Quality Score and combat costly mistakes 
10. Properly measure AdWords beyond the last click

Here’s Your Sneak Peak Pass to the FREE Preview Webinar on April 28th 1 PM/EST: PPC Beyond AdWords – Reach More Targeted Customers with Facebook, Twitter and LinkedIn – join David Szetela, CEO of Clix Marketing, covering the Top 10 Simple and Effective Techniques for Getting the Most Out of Social Media Advertising!

This is a great training seminar for all marketers who want to grow their business using AdWords. You can reserve your spot and Save 50% Now–and don’t forget to check out the free preview webinar!

Social media marketing is a sword that cuts two ways. It’s easy to build a community, but can be difficult to get them to trust you. This is because there is so much garbage on the net – everyone is trying to make a fast buck.

Building trust is key to making sales. So, how do you get your community to trust you? Let’s look at some numbers to gain some insight. According to What Makes Social Media Trustworthy?, a recent study highlighted by eMarketer, a firm that tracks trends in digital media and marketing:

Just over a quarter (26%) of those polled trusted a brand product or company based on its blog posts, Twitter feed and/or Facebook updates.

BUT . . .

Approaching two-thirds (61%) trusted blog posts, Twitter and Facebook updates found on pages from someone those surveyed knew.

Social Media Marketing Message: To Get Trust You Have To . . .

Be a real person, not a company.

Remember, social media marketing is all about building relationships. And, people don’t have relationships with “companies.” People have relationships with other people. So it’s imperative to interact with your community from a human standpoint, not a corporate standpoint.

This can be as simple as signing up using a real name as your “account name,” instead of your company name.

Other Tips for Creating Trust in Social Media Marketing

Stay in contact regularly;

Don’t talk about you so much; send links to information relevant to your target markets’ lives; and

Create conversation by asking your community’s input.

If you remember your old-school social graces and apply them to the new medium that is social media marketing, you’ll have no problems getting your community to trust you – and increase sales.

What social networking sites do you use? Are you reaching your customers on Facebook, Twitter or other sites? We’d love to hear your comments.