Pay Per Click StrategiesBetter Search Engine Marketing / Pay-Per-Click Results Start Here – We Guarantee It!

We want to be the first to tell you about the brand new b2b Search Strategy Summit coming to San Francisco on June 23, 2010 where 150 senior level B2B Marketers will gather to network, share best practices and sharpen their search marketing skills.

Presented by PPC Summit, Business.com and Enquiro, the Summit brings together the best minds in B2B search engine marketing during 1 full day of leading-edge knowledge and experience sharing on how to increase B2B Search Marketing ROI. Registration is by invitation only, visit http://www.B2BSearchStrategy.com to get your discounted invitation.

The Summit is designed to help senior B2B marketers increase sales and shorten the B2B sales cycle using effective search marketing, social media and online pr processes. Attendees will have an exclusive opportunity to speak directly with B2B Search Marketing leaders during an interactive format that allows ample time to network, discuss, debate and collaborate to improve search marketing efforts. 

Topics and Sessions Include (view complete agenda):
> Boosting ROI through lead generation
> Making Social Media work to increase branding and generate leads
> Blending Online PR, Social Media and Search to drive more B2B profits
> Effective Landing Page optimization specifically for B2B sites
> The top 10 Paid Search strategies to improve ROI
> Best Practice B2B case studies and proven solutions

Interested in boosting your B2B Search Marketing ROI? You are invited to join this full day of intensive strategy sessions on June 23, 2010 at the InterContinental San Francisco, CA. Get your discounted invitiation at http://www.b2bsearchstrategy.com/?blog1.

If you’re an internet marketer, you’ve heard the phrase “content is king” – probably ad nauseam. While true, many don’t get the full benefit of it because they’re using it all wrong. Why/how?

In B2B search engine marketing, many will commission a piece of search engine optimization (SEO) content, publish it on their blog or website, and then move on to the next piece. And while there’s nothing wrong with this it’s, for lack of a better word . . . wasteful.

B2B Search Marketing Tip: One Way to Get More Mileage Out of Every Piece of Content

So much more mileage can be gotten out of one piece of SEO content than just posting it to your blog or website. For example, one of the most effective things you can do is repurpose an existing article or blog post and distribute it to free article directories.

B2B search marketing is very competitive. With an estimate 30,000 to 100,000 websites going live every day, it’s getting harder and harder to get found online. Distributing content via free article directories helps you to get the word out to hundreds, and quite possibly a few thousand, new readers.

Because on- and offline publishers sign up to receive this content, when they publish it on their blog, website, newsletter, etc., your company gets exposed to their readers.

Talk about getting a leg up on the competition!

The next time you invest in a piece of SEO content, remember the name of the game is not only getting it written, but getting it distributed as well. If you make content distribution part of your B2B search engine marketing efforts, you can start seeing increased website traffic and sales in no time.

What is your biggest SEO content challenge? Submit your questions, thoughts and/or  ideas and the b2b Search Strategy Summit experts will also provide their insight here.

When you advertise, you don’t do so in a vacuum. Smart B2B search engine marketing reflects what’s going on in the economy at large. If it doesn’t, the retailer runs the risk of being out of step with their customer. This can be a death knell for any business owner.

With this in mind, following are three ways to ensure that your B2B search marketing efforts not only survive a recession – but thrive during it.

I. Use Keywords That Reflect Savings

During an economic downturn, consumers focus on saving money. Are your online campaigns doing the same? If not, they should. Many internet marketers use a “set it and forget it” mentality when they run pay per click campaigns, for example.

When was the last time you reviewed yours? In a recession, your customers are likely using slightly different keywords to shop online. They may be pairing main keyword phrases with words like “discount,” “free,” and “coupons.”

So go back and change the headlines in your PPC ads and tweak the landing pages to make sure this lingo is reflected.

II. Update Product Offerings

Piggybacking on the last point, can you package several products/services together and offer savings? Can you offer a “two for one” deal? A “frequency savings” card where you get a free latte on your third visit?

III. Reach Out More Often

When the economy is in the dumps, it’s a problem. And like any problem, it requires more communication – not less. So reach out to your customers more. You can do this by starting a blog, distributing a newsletter, doing “savings tip of the day” emails, etc.

Smart B2B search marketing is mercurial. It changes with the wants, needs and desires of the customer. And that’s how you not only survive a recession; it’s how you thrive during it.

Tell us how you are surviving the tough times. What search marketing methods are working for you?

One of the leading mistakes many online marketers make is having sparse sites with little or no useful information. And, while from a design standpoint this can be aesthetically pleasing, it does little for the web surfer.

Following is why many B2B search engine marketing experts say sites need more content.

B2B Search Marketing Advice: The Way Web Surfers Search

When web surfers log onto the web, most of them are looking for information. This is particularly true of those who are looking to buy. Information helps them to make informed buying decisions, so when it’s down to Company A’s product or Company B’s product, the more information a consumer has at hand, the easier it is for them to click the “Buy Now” button.

More Content Leads to Better Search Engine Rankings

More content is also good from a ranking perspective in that search engines use content to help discern what a product/service is all about. And, if this content is written with SEO in mind, it will not only be informative, it will be keyword rich – which will drive it up in organic listings. This makes it easier for web surfers to find. The easier a site is to find, the more visitors it has. The more visitors it has, the more sales it is likely to make.

A Top B2B Search Engine Marketing Tip: Content Creates Authority

One of the easiest ways to get more online sales is to create an authority site in a tightly defined niche. Search engine optimized content – lots of it – does this. If your site has a well-developed bank of informative content on a specific topic, the more search engines are to view it as an authority site.

And that, say B2B search marketing experts, is like money in the bank.

We’d like to hear from you! Feel free to add your comments and feedback.

B2B search marketing is mercurial. The rules are constantly changing and you have to adapt to keep getting the results you want for your pay per click marketing efforts. So you’re diligent; keeping abreast of the latest changes and implementing them as soon as possible.

But, in your zeal to keep up with the latest and shiniest, are you overlooking this one search engine optimization (SEO) guideline?

Not Treating Each Page as an “Individual Website”

Each page on your website should be treated as its own, individual website. For example, many B2B search marketers make the mistake of using the same meta tags for every page. This does little but, at the very least confuse search engines; and at worst, leaves a lot of traffic (and sales) on the table.

Meta tags should reflect what a web surfer can expect to find – on that particular page; NOT what they can find on your website as a whole.

So for example, if you operated an online women’s clothing store and sold shoes, handbags, lingerie, sportswear and professional wear, you wouldn’t have the same title, description and keyword tags for every page would you?

On your shoe page you would have meta tags that reflected this line of products, g, womens shoes, womens footwear, ladies shoes, etc.

On your handbags page, you would have meta tags that reflected this merchandise, eg, womens handbags, beaded handbags, evening handbags, etc.

And on and on.

See how not optimizing every page individually can cost you traffic and sales?

While meta tags may not be as sexy as say, keyword research and site analytics when it comes to search engine optimization, in B2B search marketing you need every competitive advantage you can get. Filling in your meta tags is the one thing you can do to get a competitive edge – precisely because so many neglect this area of search engine optimization.

Want to learn more hot tips to improve your B2B marketing efforts? Attend the  brand new B2B Search Strategy Summit where 150 senior marketing professionals will gather to network, share best practices and hone their B2B lead generation and search engine marketing skills coming in June to San Francisco. Get your discounted invitation by sending an email to invitation@B2BSearchStrategy.com  and use the code blog.