How would you like to have less competition, and at the same time lower the cost of your Google pay per click campaigns?
Google Pay Per Click Marketing: The Old Way
If you follow what everyone else is doing (eg, bidding on the same keywords), you will most likely get the same results. But, it may cost you more and if you can’t afford it, then you have to drop out of the game.
Google Pay Per Click Marketing: The New Way
In order to get different (ie, better) results – without breaking the bank – it’s time to try something new. Following is a plan for getting better results.
1. Go for Long-Tail Keywords: Instead of bidding on the same keywords as everyone else, bid on long tail keywords. You’ll most likely have less competition for these keywords, which mean they cost less. But, the brilliance in bidding on these keywords is that they can convert better than shorter, more popular phrases that all of your competitors are bidding on.
The reason is, when web surfers are serious about purchasing, they tend to get very specific (ie, use more words) to find what they’re looking for.
2. Optimize Landing Page with Original Keywords: Optimize your landing page using the shorter, competitive keywords everyone else is bidding on.
By “double dipping” in the long-tail and short-tail keyword waters like this, you gain traffic from organic searches, as well as higher-converting, lower-cost traffic from your Google PPC marketing efforts.
