Wanna know the easiest way to capitalize on all the leads your Google AdWords pay per click marketing efforts are bringing you?
Get organized BEFORE you start an AdWords campaign. It’s so simple that most internet marketers don’t even think about.
The Psychographics of the Average Internet Marketer
We say this a little tongue-in-cheek, but really, the average internet marketer is so overwhelmed that they wind up doing only what is necessary to keep things rocking along. This is why most never get around to things like categorizing leads, doing follow up, designing special offers for their various niches, cross-marketing to their database, etc.
You can take class after class, learn “inside secret” after inside secret and buy the latest pay per click campaign management software, but if you don’t take the time to get organized – to use all of these tools – you will never realize their full potential.
Google PPC Marketing Advice: What to Do Before You Start Your Pay Per Click Campaign
So, before you start a Google pay per click campaign, decide:
How you’re going to store leads (do have a way to capture leads don’t you?). You should store them with some type of data management software;
When you’re going to follow up;
How often; and
With what kind of offer.
This is the bare minimum.
Keeping the Pareto Principle in mind (ie, 80% of your sales will come from 20% of your customers) you should have no problem increasing your bottom line if you get organized – before you start your Google AdWords pay per click campaign.
Have you heard? The AdWords Advantage Online Summit starts this week (Mar. 9)– there’s still time to register and save 40%! Learn how to fast-track your AdWords profits during 14 educational sessions led by the Pay Per Click experts on March 9-30, 2010.
