Pay Per Click StrategiesBetter Search Engine Marketing / Pay-Per-Click Results Start Here – We Guarantee It!

Everyone has inherent traits that affect their job performance. Before you wonder if you’ve landed on the right blog (yes, this blog is about pay per click marketing), let’s explain how this can help – or hurt – your Google AdWords PPC marketing success.

For example, if you’re super competitive, you may have to do some ego checking at the door. Why? Because it can cause you to get into a bidding war – not because the keyword phrases are the absolute best ones for you to use – but because you want to command the top spot on Google.

This not only costs you time and money, it can cost you Pay Per Click sales as well. How? As stated in the post, Recession-Proof Your Pay Per Click Campaigns:

. . . research has proven that being number one isn’t necessarily the best spot to be in. . . . Because you get  a lot of curiosity seekers who’ll click on ads in this spot. An ad in the third, fourth or even the fifth spot can convert [even] better.

Luckily, Google’s Pay Per Click program makes it easy for you to control costs. If you do your part (eg, controlling inherent impulses that can lead to negative campaign results), Google does the rest by giving you tools like:

(i) the ability to set a daily ad budget so you never have to worry about overspending;
(ii) in-depth reports to track how your campaigns are going; and
(iii) and the ability to start, stop and/or change your ad campaigns at any given moment.

This is what makes pay per click marketing with Google an ideal choice for new and experienced online retailers.

To learn more about how to fast-track your AdWords success, attend the AdWords Advantage free preview webinar on March 2 to learn money-making tips from the experts!

AdWords or any other type of pay per click marketing, one of the best ways to increase your ROI is to learn how to write headlines that get clicked. You don’t only want headlines that get clicked through; you want headlines that get clicked and lead to sales (or gets the prospect to take some type of action, eg, subscribe, call, etc.).

Following is a simple formula used by successful SEO copywriters that you can use. Even if your writing skills are marginal, if you use this formula, you are practically guaranteed to increase your ROI (return on investment).

Marry a benefit with your main keyword phrase.

That’s it; it’s that simple. The benefit should be one that is unique to your brand AND one that your market research has shown is extremely important to your customers. This part is important because it’s easy to parrot your competitor’s ads, touting the same benefits they do. But, if your benefit is unique to your company/your brand, then it sets you apart.

You become “an industry leader,” or a “world apart.” For example, let’s say you sell ethnic candles – made from soy. You can tout the benefits of your ethnic soy candles, eg, how clean they burn, which makes them green” (eg, safe for the environment) and good for your health.

While there may be quite a few manufacturers of ethnic candles, you can set yourself apart by touting this unique benefit of your ethnic candles in every headline you write.

Your headline must “speak” to web surfers. And, if it speaks their language – and addresses the classic marketing idiom “what’s in it for me (WIIF),” you’ll be well on your way to Google AdWords pay per click marketing success. To learn more on how to fast-track your AdWords success, attend the AdWords Advantage free preview call to learn money-making tips from the experts!

A good argument can be made that landing pages should not sell. “But,” you may be thinking, “I’m spending a lot of money on Google AdWords to drive traffic to this page to make sales.” We know, we know. But, hear us out on this point.

Are You Wasting Money by Using Your Landing Page to Sell?

While Google AdWords is an excellent way to make immediate sales, is it the sale today you want, or a long-term relationship with prospects that lead to ongoing sales?

As anyone with even basic marketing experience knows, loyal customers who stick with you over the long haul are much more profitable. Why? Because you don’t have to “sell” them over and over again. They already know and trust your product/service. Hence, they are a better return on your investment.

Too many businesses make the mistake of taking the short view. And this is especially true in online marketing. They drive traffic to a landing page and immediately ask for the sale. And, while this may be great in certain situations, eg, holiday PPC campaigns, it misses the mark a lot of the time.

Pay Per Click Marketing Tip: How to Better Use Your Landing Page

“So,” you may be wondering, “what exactly should I use my landing page for?” The answer is simple, to forge a long-lasting relationship that can be worth thousands of dollars in the future sales. You can do this by educating prospects about your product or service.

For example, by offering a free booklet or free seminar on your landing page, you “hook” them first. While this is a longer route to a sale, it engages the prospect on a different level than other marketers whose main goal is to get the prospect to “Buy Now!”

And this is the real way to get a better ROI on your Google AdWords campaigns (or any other form of marketing).