Google uses a number of measures to determine how much a pay per click advertiser pays for one click. One of these ways is called a Quality Score. One way to improve your Quality Score – and pay less per click – is by properly using header tags.
Without spamming, you can use header tags to your advantage in upping your quality score. Following are some tips for doing just that.
Frequency: Some pay per click marketing experts say that you should only use one H1 tag per page (eg, on your landing page).
Sequence: Other Google AdWords pay per click marketers advise not breaking the sequence, the hierarchy of the header tag. For example, don’t use an H1 tag, followed by an H3 tag. Keep the correct sequence of H1, H2, and H3.
Keywords: Your keyword should always be included in your header tags. And again, it shouldn’t be meaningless, keyword stuffed copy. But, copy that actually helps search engines – hence, searchers – to know what a given page is all about.
In order to help with this, use Google’s AdWord Keyword Tool to help find related (secondary) keyword phrases. By using this free tool, you will not only uncover many related keywords, but you won’t have to worry about whether or not Google thinks they’re related. This tool ensures that they are in Google’s eyes.
These tips not only help you improve your Google Quality Score; they bring down your pay per click costs as well – all the while driving more targeted prospects to your site.
