Top 10 Most Effective AdWords Strategies to Maximize Your Pay Per Click ROI

If you’re struggling to increase your AdWords profits, then you can’t afford to miss the upcoming AdWords Advantage Online Seminar. The AdWords Advantage faculty will share the latest mission critical secrets to pay per click advertising success during 18 expert-led classes May 10-19, 2011. Read on to find out how you can learn the Top 10 Most Effective AdWords Strategies to Improve Your Conversion Rates and Maximize Your AdWords ROI, plus find out details about the FREE preview webinar on April 28th…

The AdWords Advantage experts include the industry’s best: Craig Danuloff, David Szetela, Dennis Yu, Fred Vallaey’s, Justin Cutroni, Kevin Lee and many more. These experts will help you learn the quickest ways to get ahead of your AdWords competition with improved website rankings, better Quality Score and lower keyword Cost-Per-Click.

Top 10 Reasons to Attend the AdWords Advantage Online Seminar, You’ll Learn How to:

  1. Setup an effective AdWords campaign and grow your business 
  2. Apply proven PPC techniques that yield higher conversions
  3. Leverage social media to improve your AdWords campaign performance
  4. Personalize your keywords to meet the needs of your specific market
  5. Utilize the top tools and solutions to save time and cut ad costs
  6. Control costs and improve conversions on content campaigns
  7. Optimize AdWords and track your campaigns using Google Analytics
  8. Develop an effective AdWords and Social Media marketing plan
  9. Improve your Quality Score and combat costly mistakes 
  10. Properly measure AdWords beyond the last click

Here’s Your Sneak Peak Pass to the FREE Preview Webinar on April 28th 1 PM/EST: PPC Beyond AdWords – Reach More Targeted Customers with Facebook, Twitter and LinkedIn – join David Szetela, CEO of Clix Marketing, covering the Top 10 Simple and Effective Techniques for Getting the Most Out of Social Media Advertising!

This is a great training seminar for all marketers who want to grow their business using AdWords. You can reserve your spot and Save 50% Now–and don’t forget to check out the free preview webinar!

Posted by PPCBlog in Google Adwords, Internet Marketing, Pay Per Click Advertising, Pay Per Click Tips, Pay Per Click Training, Search Engine Marketing, Twitter, facebook on April 28,2011

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Top 20 Reasons You Can’t Afford to Miss the Landing Page Success Seminar – Starts Nov. 30th!

1. It’s the first major online seminar covering conversion rate and optimization for landing pages and websites!

2. No other online seminar connects you with 22 internet marketing authorities - expert knowledge at your fingertips.

3. Learn top secrets from online marketing pioneer Bryan Eisenberg on how to Master the Conversion Trinity.

4. Get the inside scoop on the Top Website Design Tips proven to increase conversion rates.

5. Gain valuable insights from real-world case studies -  Conversion Optimization Testing Increases Lead Generation Success.

6. You’ll learn how the experts avoid the Most Common Conversion Rate Killers.

7. It’s your chance to learn  Keywords & Site Optimization: How to Translate Queries into Conversions.

8. Copyblogger’s Brian Clark will uncover Landing Page Copywriting Tips that Turn Traffic into Money.

9. You’ll discover how to Reduce Your AdWords Spend and Increase Your Quality Score.

10. Learn How to Develop and Execute a Successful Conversion Optimization Strategy.

11. Start Producing High-Quality Content that helps you achieve your conversion goals.

12. Understand Why Your Website is NOT Driving Sales and how you can drastically improve your conversion rates.

13. Discover Marketing Optimization Secrets-Your Landing Page Is Just One Step by Jim Sterne, Targeting.com.

14. Gain immediate sales results from the strategies learned and boost your bottom line profits.

15. Kip Bodnar from Hubspot dishes on Driving and Measuring B2B Conversations, Leads and Sales with Social Media.

16. Hear first-hand from Google’s Trevor Claiborne on How to Really Use Website Optimizer.

17. Did I mention this event is completely online – view it live at the scheduled class time or at your leisure!

18. The direct interaction with the Conversion Experts – ask your questions and gain immediate answers.

19. Take your company’s online marketing to the next level with these optimization secrets revealed.

20. You can’t afford NOT to optimize your website and landing pages and convert more clicks to customers!

These are just a few of the huge benefits you’ll gain from attending the Landing Page Success Seminar on November 30-December 16, 2010. Check it out today!

Hurry, there are only a few passes left– Register and Save 50% NOW!

We hope to see you there,

The Landing Page Success Seminar and PPC Summit team

Posted by PPCBlog in Google Adwords, Internet Marketing, Keyword Development, Pay Per Click Advertising, Pay Per Click Tips, Search Engine Marketing, Search Engine Optimization, conversion rate optimization, landing page optimization on November 24,2010

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Write Content that Converts Visitors to Customers

When prospects come to your landing page, to get them to take the action you want them to take (ie, heed your call to action), follow these tips when writing content.

Make Sure Your Headline is Benefits-Oriented

By telling prospects up front what’s in it for them, you draw them in, making them want to read further.

Go In-Depth with Your Content

Now that you have a prospect interested with your headline, continue to explain in the next few paragraphs how your product/service can benefit them.

Content Writing Tip: At this point, many make the mistake of trying to cram too much information or too many offerings onto the page. So in the succeeding paragraphs right after the initial headline, select one or two benefits that you can expand upon in this follow-up copy.

Format Copy So That It’s Easy to Read

Of course, people read differently on the web than they do offline. Online, prospects tend to scan copy, not read it word for word. So make sure the copy is easy to read by using bullet points, leaving lots of white space, using bold headings, etc.

Often Overlooked Landing Page Optimization Tip

It’s amazing how many otherwise great landing pages forget this one simple optimization tip. Don’t leave prospects hanging. Tell them exactly what you want them to do by making your call to action simple and direct. Confused prospects don’t take action; they just leave.

Organizing copy is extremely important in helping to ensure that your landing page converts. These tips help you do just that.

Posted by PPCBlog in Internet Marketing, conversion rate optimization, cro, landing page optimization on November 2,2010

Landing Page Optimization: Why an Ugly Site Can Work In Your Favor

What do the websites Craigslist and PlentyofFish have in common? They won’t win any design awards. In fact, both can safely be referred to as simple and kind of ugly. When talking about landing page optimization, a big part of the discussion centers around design. Of course, it should be crisp and professional, with cool graphics and all the other bells and whistles that’ll draw visitors in and increase conversions.

And all of this is fine, but there’s something to be said for simplicity. For a second, let’s forget talk of heat maps, eye-tracking and search engine optimization – and focus on creating trust – which “ugly sites” can be quite good at.

Landing Page Optimization: “Ugly Up” to Increase Sales

Before we go further, let’s state exactly what we mean by ugly. Ugly doesn’t mean intentionally horrible design. It means simple, straight to the point and clear of a lot of the clutter we think a good landing page should have.

Sites that are simpler in design put forth an image, just like a site that is loaded with all the bells and whistles a top-notch designer can provide. But what they say to the customer is, we cater to your needs; we’re not a big, fancy, schmancy, company; and we don’t have the time (or staff) to create fluff.

Hence, our product/service is straightforward and to the point, much like our design.

When it comes to landing page optimization, you might call this “site typecasting.” Just like in Hollywood, when you want to convey “trust” you cast one type of actor, and it’s usually not the one that’s drop dead gorgeous, which can confuse, befuddle and intimidate a prospect – much like an over-the-top landing page. Sometimes, simple and homely does the job just fine.

Posted by PPCBlog in Pay Per Click Tips on October 21,2010

Landing Page Optimization: Is Your Page Relevant to What’s Going On Today?

Many times, landing pages tend to get stuck in a time warp. They’re created and like an abandoned to-do list, only visited sporadically when the urge hits. You could be leaving prospects on the table or worse yet, turning them off, if your landing page is not relevant.

For example, right now, many economies worldwide are shaky; these are not exactly boom times. Does your landing page reflect that? Or, was it created during more robust economic times, and the language reflects that.

Landing Page Optimization Tip: Use What’s Current to Connect with Your Customers

A simple way to ensure that your landing page connects with customers is to state the obvious. For example, let’s say your company puts on webinars for traveling salesmen.

A simple question on your site could be, “Are these trying economic times hurting your bottom line?”

Right up front you’ve let the customer know that you realize things are difficult and your company is doing everything it can to help them cut costs and increase profits. Then, you could go on to tout the benefits of having webinars, as opposed to live events, eg:

Saves on travel expenses;

Can log on at your convenience;

Can be done from anywhere;

Etc.

Landing Page Optimization Advice: Stay Current to Stay Ahead

Landing pages are not static entities. They are a fluid part of your content marketing efforts and should be revisited, revised and updated to reflect what’s going on with your target market – today.

Posted by PPCBlog in Internet Marketing, cro, landing page optimization on October 14,2010

Landing Page Optimization: Are You Answering Visitor Questions?

Imagine if you could peer over the shoulder of a web surfer looking for your type of product/service. You could tell them where to go online to find your site and take the desired action. And, you could explain all of the benefits they’d receive and why yours is better than your competitor’s, right?

Since this isn’t possible, your landing page has to do this for you. So one of the first things you should do when you optimize your landing page is ask (and answer) the question, “What is my visitor’s intent?” Frame this in the form of a question.

For example, when a prospect types in “purchase laser printer online”, the question they’re really asking is “Where can I buy a laser printer online?”

When you figure out what questions visitors are asking, then answer them on your landing page, you push prospects further along the sales funnel.

A Common Mistake Many Make When Optimizing Landing Pages

If you do any research on landing page optimization, you’re going to run across discussions on how to write keyword-rich copy. While keywords are definitely important when optimizing landing pages, search engines have progressed to the point where you don’t have to focus so much on repeating a phrase ad nauseam.

Landing pages should be written to connect with humans. And figuring out the intent behind a web surfer’s “keyword searches” can help you ask – and answer – the right questions so they take the desired action.

Posted by PPCBlog in Pay Per Click Tips on October 7,2010

Landing Page Optimization: Are Your Keywords Hurting Your Bounce Rates

One one thousand, two one thousand, three one thousand, four one thousand, five one thousand, six one thousand, seven one thousand.

By the time you read the above, according to many internet marketing studies, visitors to your landing page have decided whether or not they’re going to click away from your site.

In essence, you have roughly seven seconds to hook visitors. And unfortunately, many internet marketers cause visitors to run from their sites by making simple mistakes, after spending so much to get them to land there.

Are You Making Your Prospects Work Too Hard to Give You Money?

One of the most common landing page optimization mistakes is what can be called a kind of “keyword bait and switch.” But not the obvious kind, eg, using keywords totally unrelated to the page. This landing page optimization mistake is much more subtle, but just as damaging.

For example, let’s say you sell women’s handbags. One of your keywords is “women’s beaded evening bags.” But when prospects click through from entering that search phrase, they’re taken to a general landing page with all kinds of women’s handbags.

While beaded handbags may be a category on the page, visitors have to search for it.

Keep in mind that long-tail keywords tend to convert at a higher rate than more general ones. So if a prospect has typed in a highly descriptive keyword phrase like the one above, chances are, she’s looking to make a specific purchase.

Get her to the information she needs as quickly as possible. Don’t make her “work” (ie, search) for it. You risk losing the sale.

Use Landing Page Optimization Tools to Find Out Your Bounce Rates & Fix Them

There are a plethora of landing page optimization tools that can help you test your pages to discern your bounce rate. They range in price from $0 to expensive, high-end technology. And, they can do everything from tracking eye movements to generating heat maps on a page.

Tip: One of the easiest ways to test the effectiveness of your landing page optimization strategies is via Google’s Analytics Bounce Rate metric.

Posted by PPCBlog in Keyword Development, Search Engine Marketing, conversion rate optimization, cro, landing page optimization on October 2,2010

Landing Page Optimization: How Eye-Tracking Can Help You Increase Your ROI

How people read online is different from how they read via other mediums, eg, books, magazines, etc. This is known as eye tracking, and, if you’re not familiar with it, you could be missing out on sales and leads. Some simple insight into eye tracking can help you significantly improve your landing page optimization strategies.

What Is Eye Tracking?

Eye tracking is simply the process of documenting where a person is looking as they read a page online, for example. It has been widely adopted by many researchers in various fields (eg, psychology, cognitive linguistics, etc.) to help with things like product design and marketing.

The birth of eye tracking can be traced back to the late 19th century when French ophthalmologist Louis Émile Javal made the observation that when people read, they don’t do so in a “smooth sweeping of the eyes along the text, as previously assumed, but they do so in a series of short stops (called fixations) and quick saccades.”

This caused many to examine and question how people read, eg, which words do their eyes stop on, for how long, when do readers double back to previously seen words, etc.?

How Eye Tracking Can Help Improve Landing Page Optimization

Fast forward to the 21st century; many studies have been conducted on eye tracking in relation to web page design. Following are some findings gleaned by Eyetrack III in a study released by the Poynter Institute that can help you better design your landing pages.

Where prospects look first on a page: This study found that participants most often looked at the upper left-hand part of a page. Then after a bit, they moved to the right. Only after giving a thorough look to these portions of the page did they begin to look further down.

How can you use this information to better optimize your landing page? Put your benefits-oriented offer/information in the upper part of the page. This way, prospects are sure to get – immediately — what you can do for them.

Graphics, Text & Multimedia: Another thing this survey found was that text – as opposed to graphics – won the day with participants. It found specifically that “dominant headlines” are what drew most participants’ attention when they first landed on a page. And, if this headline was in the upper left-hand segment of the page, all the better. Headlines also worked well in the upper right.

How can you use this information to improve your landing page optimization techniques? Simple — scratch the graphics, video and other multi-media you might want to put here and get busy writing a full-fledged, benefits-oriented headline.

These are just two findings from a very limited study on eye tracking. Imagine if you spent some time delving into it a bit more? You could significantly improve your landing page ROI by learning things like page “hotspots,” where to put call to action statements, what to do about graphics, etc.

Find out more about how to use eye-tracking to improve your website.

Posted by PPCBlog in Pay Per Click Advertising, conversion rate optimization, cro, landing page optimization on September 24,2010

The Google Tool that Helps You Create Higher-Converting Landing Pages

Did you know that Google can help you design a better landing page? One that converts at a much higher rate? They can, via their Website Optimizer program for business.

Why Trust Google to Help You Build a Better Landing Page

Google is by far the number one search engine. In August 2010, it delivered a 65.1% share of search results, compared to 13.1% for Yahoo! and 13.9% for Bing (MSN) [Source: NielsenWire Blog]. This highlights the need to think about what this search engine thinks is important in terms of landing page design and optimization.

Now that you know why, let’s look at some of the ways Google helps you craft a higher-converting landing page.

Landing Page Design Elements Google Can Help You With

It’s the Little Things That Count: Small changes like color, font and design layout can lead to big conversions. You can test all of these with Website Optimizer. And, speaking of running tests . . .

Testing, Tweaking and Retesting: In internet marketing, you know the name of the game is testing, tweaking and retesting. With Website Optimizer, you can run split tests on your landing pages — on everything from “individual copy blocks and images to complete page layouts.”

Data Mining: After you run tests, then it’s time to comb through the data to see exactly what the numbers mean. Website Optimizer goes a step further; it provides you with what Google calls, “Intuitive Reporting.” Via this tool, you can see exactly how the changes you make to your landing page design affect the bottom line.

If landing page design is new to you, or you’re not getting the results you want, check out Google’s Website Optimizer for some help to get on track.

Interested in learning more about landing page optimization? Check out the Search Engine Marketing Insider email newsletter to learn quick tips for improving your customer conversion rates. Also let us know what you would like to learn in landing page optimization and we’ll cover your top picks on our blog. Feel free to post your comments, questions and ideas.

Posted by PPCBlog in Google Adwords, Internet Marketing, Pay Per Click Advertising, Pay Per Click Tips, Search Engine Marketing, Search Engine Optimization, landing page optimization on September 18,2010

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B2B Landing Page Optimization Help: Why a Fresh Pair of Eyes Can Increase Leads & Sales

Your landing page is as critical to the success of your online marketing efforts as keywords. For, they are the first place prospects “land” when they click on your ads. Now that you’ve done all the hard work of getting them to click through, following is one thing you can do to make sure they take the action you want them to take.

Often landing pages are conceived, written, proofed and studied by professional internet marketers – or fellow comrades (eg, a copywriter). We point this out to say, it not likely to be looked at by someone who doesn’t know anything about landing pages. Hence, it doesn’t get the “fresh eye, first look” perspective it may need to be improved.

One thing you should always do is get someone who doesn’t know anything about internet marketing, or at the very least someone who had no input in designing the landing page, to look at it and give feedback.

You may be pleasantly surprised by what you’ll discover, ie:

How a concept you thought was clear was in fact very confusing;

How the action you thought you were asking a prospect to take was not very clear (or was too involved/intrusive);

What was left out that you thought was implicitly understood;

Etc. 

Remember, your landing page should be written from the point of view of your visitors. Too often in internet marketing, knowledge you think your prospects will have is something they simply don’t possess. This is because internet marketing is a fairly new phenomenon.

If you spend your days discussing click through rates (CTRs), conversions and calls to action statements, then it’s second nature to you. But your prospects may not have this type of knowledge; hence, a lot of what you have to say may be a foreign language to them.

Recognize this, and optimize your landing pages so that they’re crystal clear – and your prospects can take the action(s) u want/expect them to take.

To learn more about Landing Optimization and other online marketing strategies check out the Search Engine Marketing (Pay Per Click) Insiders email newsletter.

Posted by PPCBlog in Google Adwords, Internet Marketing, Pay Per Click Advertising, Search Engine Marketing, Search Engine Optimization, b2b search marketing, landing page optimization on September 11,2010

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