Landing Page Optimization Book
By Tim Ash
How much money are you losing because of poor landing page design? In this comprehensive step-by-step guide you will learn all of the skills necessary to dramatically improve your bottom line:
- Identify mission critical landing pages & their true economic value
- Gain insight on customer decisions & make your pages friction-free
- Uncover problems with your page & decide what elements to test
- Understand the power & limitations of common tuning approaches
- Develop an action plan & get buy-in from all key players
- Avoid common real-world pitfalls that can sabotage your test
With pages of case studies, practical strategies, a detailed review of Google Website Optimizer tool, this one-of-a-kind resource will help you make your landing pages more profitable.
Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and 2nd-generation software tools to improve conversion rates. SiteTuners' unique AttentionWizard.com visual attention simulation software tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, American Honda, COMP USA, Harcourt Brace, Universal Studios, Verizon Wireless, Texas Instruments, and Coach. Tim is a highly-regarded speaker at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, and eComXpo. He is a contributing columnist to several publications including SearchEngineWatch. Tim is the host of the weekly Landing Page Optimization show on WebmasterRadio.fm. He received his B.S. and M.S. during his PhD. studies in computer science at UC San Diego. Tim is the author of the bestselling book Landing Page Optimization.
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