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5 Techniques to Dominate the Long-Tail
By Dane Christensen, Search Engine Marketing Manager at Lyris, Inc
Countless articles have been written about the importance of focusing on long-tail keywords for both Search Engine Optimization (SEO) and pay-per-click (PPC) advertising. It's generally agreed that long-tail keywords produce higher quality traffic at a lower cost.
It's a great theory. But there is the small matter of generating the massive number of long-tail keywords needed to build a significant amount of traffic. By its very nature, long-tail keyword traffic is scattered across a very wide landscape.
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PPC + Other Online Marketing Channels = Great Results
By Mary Huffman, Executive Vice President, Ionic Media
Article 2 of 3: Drive Best-in-Class Results by Integrating Your PPC with Other Online Marketing Channels
In this article, we will explore relatively new media options along with tested media vehicles like email to rented lists and affiliate marketing. At this time, the new marketing choices are riskier than the ones we reviewed last time, but there are some stand-out results that cannot be ignored (especially among the adventurers out there).
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Gearing up for the Holiday Season - PPC Style
by Heather Schwartz, Account Executive at Anvil Media, Inc.
It's never too early to start getting ready for the holidays whether it's shopping if you're a customer or prepping your strategy if you're a marketer. Here are some things to start thinking about the upcoming 2009 holiday season for your online marketing efforts, specifically for PPC advertising. First let's look into last year's holiday season and expectations for this year to get a good understanding of the 2009 holiday landscape.
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Results of our PPC Summit Internet Marketing Education Survey revealed:
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- Respondents prefer a mix of online and in-person training
- One or two day in-person educational meetings with multiple tracks/multiple presentations won out
- Networking is an important component of in-person events for most of you
- Relevant vendors add value for 70+% of attendees
- Facebook is the most used social media site amongst those who responded, closely followed by LinkedIn, and over 80% of you are using social media
- Many of you are looking for more advanced strategies for both Pay-Per-Click and SEO
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Congratulations to Jenna, Doug and Ronald who won $60 iTunes Gift Cards for completing the survey.
If you would like to be included in future surveys, sign up for our newsletter.
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Speaking of the newsletter, Mark from California let us know, "I run two hotels and manage my own PPC programs. I was heading towards a $250,000 spend for 2009 until I picked up a simple tip from a PPCSummit.com email newsletter: "turn off broad match." I checked search terms that were triggering my keywords and found that about 35% of my clicks were not targeted and irrelevant to my adds. (The search engine supposedly had "broadened" its broad match parameters.) I believe that this "ONE TIP" will save me $80,000-$100,000 over the next year."
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Oct. 13-29, 2009 Online Summit
Learn 12 Winning AdWords Strategies proven to turn
your Google campaigns into HUGE money-makers.
Reserve your seat now for this comprehensive online training.
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Free Preview Calls:
Sep. 2, 16, 30, Oct. 7
1 pm PDT / 4 pm EDT |
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Mark Your Calendar
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Oct. 13-29, 2009
AdWords Advantage
Online Training
PPC Summit Presents... The
Pay Per Click Profits Road Map
Sep. 23-24, 2009 - Los Angeles
Nov. 4-5, 2009 - Chicago
Learn How to Lower Your Search Engine Marketing Costs and Double Your Results!
REGISTER NOW!
*SAVE 35% with code: INSIDER
www.PPCSummit.com
* Save 10% off the
two-day early bird rate.
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Special Offer
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| 9 Tips for Organizing Your PPC Campaigns Free White Paper |
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In the online marketing world, pay-per-click (PPC) campaigns put real cash on the line.
Get sloppy and you could end up spending a boatload of money with little to show for it.
The importance of staying on top of your PPC campaigns cannot be overstated.
Get nine tips to optimize your PPC results and tame the Google Beast In this free guide from Lyris.
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CLICK TO RECEIVE YOUR COPY
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