Search Marketing InsiderPay Per Click, Social Media and SEO Strategies – An Internet Marketing Institute Publication

Results of our recent PPC Summit Internet Marketing Education Survey revealed:

• Respondents prefer a mix of online and in-person training
• One or two day in-person educational meetings with multiple tracks/multiple presentations won out
• Networking is an important component of in-person events for most of you
• Relevant vendors add value for 70+% of attendees
• Facebook is the most used social media site amongst those who responded, closely followed by LinkedIn, and over 80% of you are using social media
• Many of you are looking for more advanced strategies for both Pay-Per-Click and SEO

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Congratulations to Jenna, Doug and Ronald who won $60 iTunes Gift Cards for completing the survey. 

If you would like to be included in future survey, sign up for our newsletter now. 

Speaking of the newsletter, Mark from California let us know, “I run two hotels and manage my own PPC programs. I was heading towards a $250,000 spend for 2009 until I picked up a simple tip from a PPCSummit.com email newsletter: “turn off broad match.”  I checked search terms  that were triggering my keywords and found that about 35% of my clicks were not targeted and irrelevant to my adds. (The search engine supposedly had ‘“broadened” its broad match parameters.)  I believe that this “ONE TIP” will save me $80,000-$100,000 over the next year.”