Comments on: Five Techniques to Dominate the Long-Tail http://www.ppcsummit.com/newsletter/pay-per-click/five-techniques-to-dominate-the-long-tail/ Pay Per Click, Social Media and SEO Strategies - An Internet Marketing Institute Publication Fri, 29 Apr 2011 15:13:55 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Alan Mitchell http://www.ppcsummit.com/newsletter/pay-per-click/five-techniques-to-dominate-the-long-tail/comment-page-1/#comment-90 Alan Mitchell Fri, 28 Aug 2009 05:22:58 +0000 http://ppcsummit.com/newsletter/?p=371#comment-90 Nice article Dane, and some great tips. I recently did some research on long-tail searches and came to similar conclusions to yourself: that long-tails are often cheaper and have a higher conversion rate. Since there is less competition for long-tail keywords, and people making long-tail searches are often further along in the buying cycle and therefore more willing to part with their cash, this makes perfect sense. http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/ I also found that since long-tail searches are usually more specific and qualified in their nature, long-tail keywords provide a great opportunity to write highly relevant ads and achieve a strong CTR. Good old permutation mixed with a basic understanding of what people tend to search for is my favourite method of generating long-tail keywords. A bit of experience and common sense is also needed though to avoid creating a bloated account with over 1,000,000 keywords, most of which will never be searched. Once the campaign is up and running and search query data has been generated, that's usually more than enough for any avid search marketer to utilise. I'm not sure expensive keyword research tools are really needed at all. Nice article Dane, and some great tips. I recently did some research on long-tail searches and came to similar conclusions to yourself: that long-tails are often cheaper and have a higher conversion rate. Since there is less competition for long-tail keywords, and people making long-tail searches are often further along in the buying cycle and therefore more willing to part with their cash, this makes perfect sense.

http://www.alanmitchell.com.au/techniques/benefits-of-long-tail-keywords/

I also found that since long-tail searches are usually more specific and qualified in their nature, long-tail keywords provide a great opportunity to write highly relevant ads and achieve a strong CTR.

Good old permutation mixed with a basic understanding of what people tend to search for is my favourite method of generating long-tail keywords. A bit of experience and common sense is also needed though to avoid creating a bloated account with over 1,000,000 keywords, most of which will never be searched.

Once the campaign is up and running and search query data has been generated, that’s usually more than enough for any avid search marketer to utilise. I’m not sure expensive keyword research tools are really needed at all.

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