Comments on: Why Facebook Advertising Isn’t a Google Killer… http://www.ppcsummit.com/newsletter/google-adwords/why-facebook-advertising-isn%e2%80%99t-a-google-killer-but-you-may-still-want-to-try-it/ Pay Per Click, Social Media and SEO Strategies - An Internet Marketing Institute Publication Fri, 29 Apr 2011 15:13:55 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Deborah http://www.ppcsummit.com/newsletter/google-adwords/why-facebook-advertising-isn%e2%80%99t-a-google-killer-but-you-may-still-want-to-try-it/comment-page-1/#comment-1145 Deborah Tue, 11 May 2010 06:59:34 +0000 http://ppcsummit.com/newsletter/?p=106#comment-1145 The problem with Facebook is that it is so broken. I nearly gave up trying to post my first advert. Also as a normal user I can "like" and advert or kill it with the X button. When I do this it asks me why. However these statistics are not passed back to the advertiser. What a lost opportunity! The problem with Facebook is that it is so broken. I nearly gave up trying to post my first advert. Also as a normal user I can “like” and advert or kill it with the X button. When I do this it asks me why. However these statistics are not passed back to the advertiser. What a lost opportunity!

]]> By: Mary O'Brien http://www.ppcsummit.com/newsletter/google-adwords/why-facebook-advertising-isn%e2%80%99t-a-google-killer-but-you-may-still-want-to-try-it/comment-page-1/#comment-18 Mary O'Brien Wed, 08 Jul 2009 17:03:16 +0000 http://ppcsummit.com/newsletter/?p=106#comment-18 Thanks for the comments Mark. That's a great case study. Appreciate you sharing it to help Shabla. I've re-tweeted it using @internexperts. Thanks for the comments Mark. That’s a great case study. Appreciate you sharing it to help Shabla. I’ve re-tweeted it using @internexperts.

]]> By: Mark Bonham http://www.ppcsummit.com/newsletter/google-adwords/why-facebook-advertising-isn%e2%80%99t-a-google-killer-but-you-may-still-want-to-try-it/comment-page-1/#comment-9 Mark Bonham Mon, 06 Jul 2009 21:42:14 +0000 http://ppcsummit.com/newsletter/?p=106#comment-9 We've had excellent results so far with facebook advertising. In a recent campaign, we were able to generate 3X the conversion rates on Facebook, than we were on Google Adwords. You can read that case study at: http://www.internexperts.com/facebook-advertising-overview.html. The key for us has been to research and test facebook's related "interest categories".Also, specific demographic targeting is critical. In our campaigns CTRs for women were 2X that of men, and the response rate in the 35+ age category was 80% higher. Shabla, I think you might have good results advertising your retirement site on Facebook. Our highest converting segment for our campaigns was the 45 - 54 age group. So, you might be surprised by your results. We’ve had excellent results so far with facebook advertising. In a recent campaign, we were able to generate 3X the conversion rates on Facebook, than we were on Google Adwords. You can read that case study at: http://www.internexperts.com/facebook-advertising-overview.html.

The key for us has been to research and test facebook’s related “interest categories”.Also, specific demographic targeting is critical. In our campaigns CTRs for women were 2X that of men, and the response rate in the 35+ age category was 80% higher.

Shabla, I think you might have good results advertising your retirement site on Facebook. Our highest converting segment for our campaigns was the 45 – 54 age group. So, you might be surprised by your results.

]]> By: Mary O'Brien http://www.ppcsummit.com/newsletter/google-adwords/why-facebook-advertising-isn%e2%80%99t-a-google-killer-but-you-may-still-want-to-try-it/comment-page-1/#comment-8 Mary O'Brien Fri, 03 Jul 2009 00:36:38 +0000 http://ppcsummit.com/newsletter/?p=106#comment-8 Hey Shabla, Per a recent article in SES magazine by Erik Qualman, the fastest growing audience on Facebook is women age 55 - 65. I've also heard from many advertisers who are doing better on Facebook with products for older audiences rather than younger ones. You really need to test it though. Cheers, Mary Hey Shabla,

Per a recent article in SES magazine by Erik Qualman, the fastest growing audience on Facebook is women age 55 – 65.

I’ve also heard from many advertisers who are doing better on Facebook with products for older audiences rather than younger ones.

You really need to test it though.

Cheers, Mary

]]> By: shabla http://www.ppcsummit.com/newsletter/google-adwords/why-facebook-advertising-isn%e2%80%99t-a-google-killer-but-you-may-still-want-to-try-it/comment-page-1/#comment-5 shabla Fri, 26 Jun 2009 11:37:59 +0000 http://ppcsummit.com/newsletter/?p=106#comment-5 Is there any stats about the age of the visitors of Facebook. I have a retirement website I want to promote and I don't think it will be good idea to advertise there. Is there any stats about the age of the visitors of Facebook. I have a retirement website I want to promote and I don’t think it will be good idea to advertise there.

]]> By: Contextual http://www.ppcsummit.com/newsletter/google-adwords/why-facebook-advertising-isn%e2%80%99t-a-google-killer-but-you-may-still-want-to-try-it/comment-page-1/#comment-3 Contextual Thu, 25 Jun 2009 09:26:21 +0000 http://ppcsummit.com/newsletter/?p=106#comment-3 While the rule isn't set in stone, the fact is that anything you videotape will fall into one, or a combination of these categories. <a href="http://adcontextual.com/" rel="nofollow">Contextual</a> While the rule isn’t set in stone, the fact is that anything you videotape will fall into one, or a combination of these categories. Contextual

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