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	<title>Comments on: Five Facts about SEO and PPC that Every Businessperson Should Know</title>
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	<link>http://www.ppcsummit.com/newsletter/google-adwords/five-facts-about-seo-and-ppc-that-every-businessperson-should-know/</link>
	<description>Pay Per Click, Social Media and SEO Strategies - An Internet Marketing Institute Publication</description>
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		<title>By: Matt Cassarino</title>
		<link>http://www.ppcsummit.com/newsletter/google-adwords/five-facts-about-seo-and-ppc-that-every-businessperson-should-know/comment-page-1/#comment-122</link>
		<dc:creator>Matt Cassarino</dc:creator>
		<pubDate>Thu, 17 Sep 2009 22:23:55 +0000</pubDate>
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		<description>Wow, this is a really good article.  I never thought of using PPC to determine our best keywords to target for SEO, but that makes a lot of sense.  I guess I&#039;ve always assumed to &quot;know&quot; what keywords we wanted to target, but data talks.  

Avoiding the &quot;fruit salad&quot; takes a lot of discipline when creating site pages but when you think about it from a spider&#039;s perspective, it makes the best sense.</description>
		<content:encoded><![CDATA[<p>Wow, this is a really good article.  I never thought of using PPC to determine our best keywords to target for SEO, but that makes a lot of sense.  I guess I&#8217;ve always assumed to &#8220;know&#8221; what keywords we wanted to target, but data talks.  </p>
<p>Avoiding the &#8220;fruit salad&#8221; takes a lot of discipline when creating site pages but when you think about it from a spider&#8217;s perspective, it makes the best sense.</p>
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		<title>By: Five Facts about SEO and PPC that Every Businessperson Should Know &#8230; &#124; Toronto SEO &#124; SEM &#124; PPC Tips &#38; Internet Advertising</title>
		<link>http://www.ppcsummit.com/newsletter/google-adwords/five-facts-about-seo-and-ppc-that-every-businessperson-should-know/comment-page-1/#comment-119</link>
		<dc:creator>Five Facts about SEO and PPC that Every Businessperson Should Know &#8230; &#124; Toronto SEO &#124; SEM &#124; PPC Tips &#38; Internet Advertising</dc:creator>
		<pubDate>Thu, 17 Sep 2009 21:31:14 +0000</pubDate>
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		<description>[...] View post: Five Facts about SEO and PPC that Every Businessperson Should Know &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] View post: Five Facts about SEO and PPC that Every Businessperson Should Know &#8230; [...]</p>
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