Microsoft AdCenter Overview
The PPC Summit experts will step-by-step guide advertisers through the entire process of creating and maintaining successful Microsoft adCenter search advertising campaigns.
PPC Summit trainers share insider knowledge on how to connect with consumers through specific and targeted demographic options: location, age group, gender or through contextual ads. PPC Summit attendees learn about targeting specific audiences by choosing up to 100 keywords and negative keywords, and how to apply them to ad groups. Advertisers will learn the many audience targeting capabilities to create an advanced highly targeted and granular campaign.
- Geo-targeting - There are two ways to optimize geo targeted ads:
- local advertisers that only serve a specific location
- general keywords that are not hitting the desired ROI
- Day of Week/Time of Day - Leveraging this is important! The majority of campaign conversion rates vary based on either time of day or day of week or both.
PPC Summit shows how MSN is more than a search destination site, but it is a rich content portal that millions of online shoppers use everyday. The contextual ad option provides the ability to reach this untapped market. Advertisers how to reach more customers at a lower cost on MSN.
MSN AdCenter Tools:
- Microsoft Adlabs - Offers audience and account research tools
- Funnel Report - Shows that a user who searches for cruise types in next
- Keyword Forecast - Reports existing Demand, Trends, Budgets and Seasonality
- Keyword Mutation Tool - Provides common misspellings of popular search terms
- Keyword Research Tool - Provides a breakdown of "contains" and "similar" + data on who is searching (male/female, age, wealth, lifestyle, geography).
To learn more tips and strategies for successful MSN AdCenter advertising, sign up for the PPC Summit Secrets Revealed email newsletter or join the expert trainers at the next PPC Summit.
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