Introduction - Mary O'Brien, Founder PPC Summit

Why Pay-Per-Click is Critical to Your Search Engine Marketing Strategy

Pay Per Click (PPC) Search Engine Marketing is one of the fastest growing, most effective ways of getting your message across to your target audience. Every major search engine offers a pay per click advertising program, and to be successful you should consider signing up for more than one. This session offers insight into all of the options in pay per click marketing. What's available? What should you spend? How to measure results? With better insight into your options you will be able to focus on the best opportunities for your business.

Landing Page Optimization Techniques That Lower Acquisition Costs

Get the most bang for your PPC bucks with effective landing pages. Learn tips and tricks for creating landing pages that convert, as well as testing techniques that will help you continually improve your conversion rates. As time allows, Leake will actually review attendee websites and landing pages and offer suggestions that can impact conversion rates. This is always one of the top ranked PPC Summit sessions.

10:25-10:35 Break

Advanced Keyword Research & Targeting – Why the Long Tail Still Matters

A major key to success with Pay Per Click advertising is understanding which search terms to target. If you don't select the right keywords your audience may never find you, and you could go broke trying to reach them. This workshop covers the best ways to brainstorm and develop a keyword list that attracts targeted buyers, discourages unqualified clicks and builds the most interest in your product or service.

Meaningful Web Analytics – Going Beyond the Numbers

Web analytics claims to help you understand, map and then leverage complicated user interactions into meaningful steps. Our trainer will go over how data is collected, establishing Key Performance Indicators and selecting a Web Analytics Solution. You will learn how to pinpoint in your analytics where conversion happens, where it nearly happens, where it could happen, and finally, where it hasn't happened. You'll get more insight into keywords that don't convert and much, much more. Bring your analytics questions and walk away with answers.

Lunch

Successful Content Network Advertising – Why Content Ads can be Your Ace in the Hole

Contextual targeting can be another effective channel for driving sales and increasing brand awareness when used correctly. Many advertisers don't take advantage of this easy-to-use vehicle and consider it just another flavor of Pay Per Click marketing. Wrong. It's really a different form of media advertising and if you know how to do it effectively, it can be a great driver of inexpensive traffic and targeted leads. This workshop will reveal the different opportunities available in contextual advertising and help you evaluate if this type of traffic is right for your business.

Improving Your Quality Score for Better ROI

Your Quality Score can make or break your campaigns. Learn what a Quality Score really represents on the different search engines, how it is calculated, and how to find out what yours looks like. This session will discuss why Quality Scores are so controversial and how you can balance the need to improve them with the needs of your customers. You will walk away from this session knowing just how the Quality Score works on Google, Yahoo and MSN and, most importantly, how to improve yours. As time allows we will review your sites, accounts, and address your questions. A don't miss session!

2:20-2:30 Break

Setting Bids to Get Better Results – Effective Bid Management Ensures Cheaper Clicks

Anyone can set up a pay per click campaign and bid high to try to get to number one, especially using automated tools. But is that the best position for your business? Unless your profit margins can support a large financial outlay, that strategy is likely to make you go broke fast. And it's completely un-necessary! This workshop will teach you how to bid like a pro and help you to determine the right target bid for your business, based on your profit margins and your product or service. There are reasons to bid to number one, but doing it because you want to beat competitors shouldn't be one of them!

Specific Strategies & Tactics: Google AdWords

Everything you need to know to set up a successful Google AdWords campaign led by an expert Google AdWords marketer. What sets Google apart? What should you do differently with AdWords to get the best results? How should an effective Google advertising campaign perform? This workshop will cover tips and tools you can use to get the best results from Google AdWords. You will delve deep into the AdWords system to learn the strategies and opportunities that provide the best results.

3:45-4:00 Break

Landing Page Testing & Tuning

Get a search engine user to click on your ad and you’re halfway there. The next step can be much more difficult. You have to convert them from a visitor to a customer. When a visitor arrives at your site the message and impressions they receive can quickly determine whether they stay or go. This session covers ways to test and adjust your landing page copy, style, navigation, any and everything to lead visitors along the right track and seal the deal. Test what grabs attention and also what may turn them away. It is vital that you know if customers are responding and interacting with your website in the right way.

Secrets to Getting the Most Out of Website Optimizer and Google Analytics!

You've spent a lot of time, money or both designing and building your website and you're bringing in plenty of visitors, so why are they leaving without becoming paying customers? Sometimes the simplest things can hurt your ability to communicate with your clients/ customers but the good news is that there are some free tools available that can help to track your visitors and improve your conversion rates. This interactive session will focus on how you can use Google Website Optimizer and Google Analytics to your best advantage.

Exclusive Meet the Experts Reception (Additional Fee)

Join PPC Summit at the Meet the Experts Networking Reception on Day One. Our PPC Summit presenters will be on hand to answer your questions, exchange ideas on pay per click topics and share info on best practices that have worked for their clients.

Don't miss this opportunity to enjoy great food, cocktails and conversation in a fun, upbeat atmosphere. This is the perfect opportunity to catch up with old acquaintances, meet new colleagues, and network with peers who share the same interest in critical issues and trends pertaining to the Search Engine Marketing industry.

You'll spend time with a variety of people in playful activities to get your networking efforts jumpstarted. Bring lots of business cards, ideas, and a willingness to learn, share, grow and profit.