Chicago November 4-5, 2009

Chicago

PPC SUMMIT

DAY 1

7:00 - 8:15	Registration and Continental Breakfast
8:30 - 9:00	Introduction - Mary O'Brien
9:10 - 10:25	Why Pay-Per-Click is Critical to Your Search Engine Marketing Strategy Trainer: Maggie Strevell	Landing Page Optimization Techniques That Lower Acquisition Costs Trainer: Bill Leake
10:25 - 10:35	Break
10:35 - 11:45	Advanced Keyword Research & Targeting – Why the Long Tail Still Matters Trainer: Larry Kim	Meaningful Web Analytics – Going Beyond the Numbers Trainer: Jamie Smith
11:45 - 1:05	Lunch
1:05 - 2:20	Successful Content Network Advertising – Why Content Ads can be Your Ace in the Hole Trainer: David Szetela	Improving Your Quality Score for Better ROI Trainer: Bill Barnes
2:20 - 2:30	Break
2:30 - 3:45	Setting Bids to Get Better Results – Effective Bid Management Ensures Cheaper Clicks Trainer: Leisa Hall	Specific Strategies & Tactics: Google AdWords - Trainer: Craig Danuloff
3:45 - 4:00	Break
4:00 - 5:15	Landing Page Testing & Tuning Trainer: Tim Ash	Secrets to Getting the Most Out of Website Optimizer and Google Analytics! Trainer: Bill Leake

DAY 2

7:00-8:15	Registration and Continental Breakfast
8:15-9:00	Keynote: Will This Be The Year for Science in SEM?
9:00-9:10	Break
9:10-10:25	Expanding Advertising Coverage: Local Search Opportunities Trainer: Dennis Yu	Yahoo is Still Relevant – And Why You Should Care Trainer: Nate Sandford
10:25-10:35	Break
10:35-11:45	Avoiding Pay Per Click Mistakes – The Checklist Trainer: Brian Lewis	2009’s Hot Topic – Why You Must Focus on Attribution or Leave Money on the Table Trainer: Michael Behrens
11:45-1:05	Lunch
1:05-2:20	Writing & Testing Ad Copy – Connecting With Your Customers From the Very Start Trainer: Jon Rognerud	Integrating Paid and Organic Search to Build Brands and Maximize ROI Trainer: Leisa Hall
2:20-2:30	Break
2:30-3:45	Effective Lead Generation Strategies That Get Results Trainer: Bill Barnes	Why Search Engine Marketing is the Cornerstone of an Effective Online Advertising Campaign Trainer: Nate Sandford
3:45-4:00	Break
4:00-5:15	Search Engine Marketing Tools of the Trade – What do the Experts Use to Run Campaigns Trainer: Dennis Yu	Microsoft Toolbox – How to Get the Most Out of Bing and adCenter Trainer: Michael Behrens
5:15	PPC Summit Adjourns

PPC SUMMIT
Chicago * Nov 4-5

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