New York June 21 & 22

new york

PPC SUMMIT

DAY 1

7:00 - 8:45 Registration and Continental Breakfast

Tracks	Fundamentals	Advanced	Advertiser / Specific	Agency / Brand
Day 1
8:45-9:15	Introductions & Keynote
9:30-10:45	Workshop: Overview of PPC Search Engine Marketing	Workshop: Expanding Search Engine Coverage to Smaller Engines	Meet The Engines: Strategies &Tactics for Google AdWords	Moderated Panel: Selecting and Managing an Agency/SEM
10:45-11:15	Break
11:15-12:30	Workshop: Keyword Research & Targeting	Workshop: Tools You Can Use	Moderated Panel: Conversion Strategies for E-Commerce Sites	Moderated Panel: Large Advertiser / Agency / SEM Issues: Integrating with Other Campaigns
12:30-1:45	Lunch
1:45-3:00	Workshop: Writing & Testing Ad Copy	Workshop: Near and Far-Local & International Opportunities	Moderated Panel: Conversion Strategies for Lead Generation Sites	Moderated Panel: Agency/SEM Issues: Processes, Tracking, Reporting, Tools
3:00-3:30	Break
3:30-4:45	Workshop: Setting Bids	Meet The Engines: Strategies & Tactics: MSN Search	Moderated Panel: B2C Advertiser Issues	Moderated Panel: B2B Advertiser Issues
5:15 - 7:00	Sponsors Reception

DAY 2

7:00 - 8:45 Registration and Continental Breakfast

Tracks	Fundamentals	Advanced	Advertiser / Specific	Agency / Brand
Day 2
8:45-9:15	Introductions & Keynote
9:30-10:45	Workshop:Strategy for Managing Your Accounts on Yahoo!, Google & MSN	Workshop:Managing Bids	Meet The Engines: Strategies & Tactics for Yahoo! Search Marketing	Moderated Panel: Case Studies: Successful B2B Campaigns
10:45-11:15	Break
11:15-12:30	Workshop:Landing Page Testing and Tuning	Workshop:The PPC/SEO Mix	Clinic:Building Your Keyword List	Moderated Panel: Case Studies: Successful B2C Campaigns
12:30-1:45	Lunch
1:45-3:00	Workshop:Contextual Targeting	Workshop:Pay Per Call, IYP, Yahoo! Search Submit	Clinic:Improving Your Landing Pages	Moderated Panel: Strategies to Avoid Click Fraud
3:00-3:30	Break
3:30-4:45	Workshop:Setting Up and Optimizing Campaigns: The Checklist	Workshop:Tracking Results: Offline Conversions, Multiple Actions & More	Clinic:Writing Targeted Ad Copy	Moderated Panel: Comparison Shopping Engines & Coupon Sites

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