PPC Summit Boston March 3 & 4 2008

atlanta

PPC SUMMIT

DAY 1

7:00 - 8:15	Registration and Continental Breakfast
8:15 - 9:00	Opening Keynote: Microsoft Keyword Services Platform
9:10 - 10:25	Overview of PPC Search Engine Marketing	Improving Your Quality Score for Better ROI Updated for 2008!
10:25 - 10:35	Break
10:35 - 11:45	Keyword Research & Targeting	Web Analytics for Search Engine Marketing Updated for 2008!
11:45 - 1:05	Luncheon Keynote: Context Web (Proposed Topic)
1:05 - 2:20	Writing & Testing Ad Copy	Balancing Organic and Pay Per Click Listings Updated for 2008!
2:20 - 2:30	Break
2:30 - 3:45	Setting Bids to Get Results	Strategies & Tactics: Microsoft adCenter Updated for 2008!
3:45 - 4:00	Break
4:00 - 5:15	Landing Page Optimization Techniques that Lower Acquisition Costs Updated for 2008!	Specific Strategies & Tactics: Google AdWords
5:15 - 7:00	Exclusive Meet the Experts Reception (Additional Fee)

DAY 2

7:00-8:15	Registration and Continental Breakfast
8:15-9:00	Introductions & Keynote
9:10-10:25	Expanding Search Engine Coverage to Smaller Engines	Specific Strategies & Tactics for Yahoo! Search Marketing
10:25-10:35	Break
10:35-11:45	Advanced Bidding Strategies: Portfolio vs. Rules Based Bid Management	Successful Content Network Advertising
11:45-1:05	Lunch and Networking
1:05-2:20	Local & International Opportunities Updated for 2008!	Tools You Can Use Updated for 2008!
2:20-2:30	Break
2:30-3:45	Effective B2B Marketing with Pay Per Click Updated for 2008!	Landing Page Testing and Tuning
3:45-4:00	Break
4:00-5:15	Avoiding Pay Per Click Mistakes: The Checklist	Google Tools - Website Optimizer and Google Analytics
5:15	PPC Summit Adjourns

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